Features Starter Business Business Plus
Send Messages
SMS YES YES YES
Email YES YES YES
Push Notification - YES YES
InApp Notification - - YES
Marketing Automation
Triggered Campaigns YES YES YES
Life Cycle Campaigns - YES YES
Opti Campaigns - - Yes
Analytics
Data Refresh Rate Daily Hourly Real Time
Basic Analytics YES YES YES
Funnels - YES YES
Cohorts - YES YES
User 360 Deg - - YES
Custom Analytics - - YES
Segmentation
Segment Dashboard YES YES YES
Device Segments YES YES YES
Realtime Segments YES YES YES
Export and Import Segments - YES YES
Activity Segments - - YES
Behavioral Segments - - YES
Reports
Downloading Reports YES YES YES
Scheduled Reports - YES YES
Customer Reports - - YES
KPI Dashboard
Dashboards 5 20 Unlimited
PDF Downloads - YES YES
Advanced Analytics
Business Insights - YES YES
Business Trends - YES YES
Churn Prediction - YES YES
Anomaly Detection - - YES
Recommendations - - YES