Conversion is a term that is used in the online gaming industry to measure the number of newly registered users who made their First Time Deposits (FTD). When a new user deposits for the 1st time, he’s considered a successful conversion. Gaming operators should track their conversions regularly to improve their performance. Conversion data help us identify effective marketing strategies.
Since push notifications are hard to ignore, they play a significant role in boosting conversions. OptiKPI helps you track users from sign up to 1st-time deposit and beyond, thus empowering you to engage players throughout their journey.
Following is an example of OptiKPI's Push Notification strategy for better Conversions:
Send out personalized push notifications with a welcome offer to all the newly registered players right after the signup. Track their activity in real-time with our software. If players fail to deposit within the first 24 hours of registration, OptiKPI automatically sends a follow-up reminder push message to non-depositors. The above flow is automated and runs in real-time!
To know more about our product, Book your demo at optikpi.com.