OptiKPI. When do we use SMS campaigns?
You can use SMS Action powered by OptiKPI to deliver highly customised, relevant and REAL TIME messages to your players. SMS is the best way to reach a customer, for example, when a player tries to make a deposit but fails, OptiKPI sends out automated SMS to the player and to your Customer Support instantly, thus enabling you to intervene the situation in the right moment to help him complete the deposit successfully.
SMS Actions are highly effective since they get the attention of your customers easily. Compared to other digital marketing channels, SMS is the most expensive.