Our Features

ADD YOUR DATA

We call the data in OptiKPI as Lists, which are storage units to track customer profiles and events.

Lists can be grouped into 2 types:

  • Customer List or profiles of your customers,
  • Event List, where you track your customer actions, f.e. "Last login", "Transaction",

You can import various data to OptiKPI:

ANALYZE YOUR DATA

Group & label different segments of your data as per your wish for future reference.

Cards

Create micro-segments based on real-time data about your users such as:

User attributes:

Profile information of the user, for example as Country, Gender, Age, Education, Score, Revenue, etc.

Reachability:

Whether the user is reachable on these channels: Mobile Push, Web Push, In-app, SMS, Email.

Real Time User Behavior:

App Installed, Sign Up, Sign In, Product Search, Purchase, Add to Cart, App Uninstall, etc.

Real-Time Segments

Reach your user in real time; for example:

Send welcome offer right after signing up

Check and approve sale, returns, refunds

Communicate with customer in real-time

Track pages that user browse and show him / her more suitable offer banner

ACT

Actions

Automated customer communications

Automate messages through Mobile Push, Web Push, In-App, SMS, or E-mail with ease