We call the data in OptiKPI as Lists, which are storage units to track customer profiles and events.
Lists can be grouped into 2 types:
You can import various data to OptiKPI:
Group & label different segments of your data as per your wish for future reference.
Create micro-segments based on real-time data about your users such as:
Profile information of the user, for example as Country, Gender, Age, Education, Score, Revenue, etc.
Whether the user is reachable on these channels: Mobile Push, Web Push, In-app, SMS, Email.
Real Time User Behavior:
App Installed, Sign Up, Sign In, Product Search, Purchase, Add to Cart, App Uninstall, etc.
Reach your user in real time; for example:
Send welcome offer right after signing up
Check and approve sale, returns, refunds
Communicate with customer in real-time
Track pages that user browse and show him / her more suitable offer banner
Automated customer communications
Automate messages through Mobile Push, Web Push, In-App, SMS, or E-mail with ease