What is bulk messaging?
Bulk messaging is a popular communication strategy businesses use to reach a large customer base and enhance brand awareness. It is a perfect marketing solution for brands to connect with minimum effort.
When do we use Bulk messaging?
We usually use Bulk Messaging to reach a broad audience. For example, go for a comprehensive SMS marketing campaign for branding. It is an effective way to promote your product/ service to the public.
Why is bulk messaging so effective?
Bulk messaging helps business owners to converse (advertise, share essential updates, engage) with their target customers effectively. SMS can be sent/ received without an internet connection or a smartphone device. Hence, Bulk messaging via SMS usually offers a broader reach than other communication channels.
Incorporate Bulk messaging services to reach all your customers. OptiKPI helps you improve the efficiency of Bulk messaging campaigns, thereby delivering value and a better overall user experience.
Build brand awareness and speak directly to customers. Unlike your social media pages, sending out-bulk messages via SMS/ Email will help you get individual attention. You get to build a personal relationship.
How is Bulk messaging used?
All sorts of business enterprises use Bulk messaging campaigns for engagement, information, and promotions.
Some of the Bulk messaging expertise are: Collecting payments, Offers, discounts/ sale alerts, Coupon codes, Product news, Thank yous, Service notifications, App download links, Emergency updates, and Reminders.
We can deploy Bulk messaging campaigns via email, SMS, and push notifications.
Advantages of employing Bulk messaging in the gaming industry?
By utilizing Bulk messaging, you can steadily grow the revenue of your online gaming business.
Following are some of the benefits of using Bulk messaging for your gaming business:
- Broad reach and better brand awareness.
- Continuous engagement.
- Increase conversion rates and marketing ROI.
- Boost traffic to your gaming site/ app.
Bulk messaging helps gaming operators strengthen customer communication channels, leading to a solid customer base. With enormous advantages, Bulk messaging has become an integral part of online gaming marketing campaigns.
How can you make Bulk messaging a part of your gaming marketing strategy?
You have to think of various strategies when implementing Bulk messaging in your marketing; the ultimate goal is to maximize the ROI and reach a wider audience. Following are some tips for effectively implementing bulk messaging:
- Send personalized messages: The effectiveness of bulk messages can be enhanced when personalized. Add a personal touch to all your messages by addressing your customers by their names (merge username tags).
- Automate: Sending personalized messages on a large scale is not easy. Use OptiKPI as your marketing automation software to automate your marketing operations. Just upload your data, set the rules for your campaigns, and let our marketing machine take care of the rest. You can create automated campaigns to welcome newly registered players/ birthday greetings/ tournament alerts/ big win announcements, and more in real-time.
- Crisp and clear: Messages should be short and to the point; grab your players' attention with relevant content rather than spamming them. Attach call-to-action buttons with your messages (Book! Join now!)
OptiKPI will help you automate your marketing to perfection.
OptiKPI is the best marketing automation software for the gaming industry. Handle Bulk messaging campaigns with ease, set rules, and launch. OptiKPI will function 24/7, delivering your messages at the right time. Create custom campaigns for achieving tremendous ROI from Bulk messaging. Get in touch with OptiKPI's technical team from any part of the world at any time for your very own personalized campaigns!
Easily integrate OptiKPI into your Gaming platform as a marketing tool within four weeks; it is incredibly user-friendly. All marketing campaigns can be customized and automated in real-time. With 24/7 customer support from around the globe, OptiKPI guarantees uncompromised service.