AI-Powered iGaming CRM for Operators in São Paulo
OptiKPI helps sports betting and online casino operators in São Paulo predict churn, build player segments and run retention campaigns automatically — built for Brazil's newly regulated iGaming market.
Built for Brazil's fastest-growing betting market
Latin America's largest financial & tech hub
Operate at the center of Brazil's iGaming market, on infrastructure built for the country's highest player volumes.
Compliance without complexity
Audit-ready operations aligned with Law 14.790/2023 and SPA (Secretaria de Prêmios e Apostas) regulation.
Live in weeks, not quarters
Go from onboarding to a live retention engine in as little as 3 weeks, with a dedicated implementation team.
Six capabilities. One retention engine.
From live player data to the next campaign, OptiKPI keeps intelligence and execution inside one iGaming CRM.
AI Copilot
Daily ML scoring for churn risk, deposit propensity, LTV tier and engagement probability. Act before it is too late.
Customer 360
Complete player profiles with behaviour, engagement, transactions and value insights in one unified view.
Real-Time CDP
Connect gameplay, transactions and behavioural events into one live player profile for instant activation.
Segmentation
Live audiences and value tiers that refresh automatically. Unlimited segments, always precise.
Gamification
Missions, rewards and bonus logic built directly into your CRM workflows — no separate tool required.
Analytics & Reporting
Retention, campaign ROI, segment performance and business KPIs in dashboards built for operators.
Know who to target. What to offer. When to act.
OptiKPI's AI Copilot connects real-time player intelligence, segmentation and campaign execution — so your São Paulo team spends less time reporting and more time growing retention.
Pay for the players you engage. Not a flat fee.
OptiKPI's Starter plan is priced from €0.20 per Monthly Active User, per month — so your cost scales with your operation, not a fixed licence.
Starter
CRM foundation for lean teams.
- Player & customer profiles
- Static audiences
- Campaign builder
- Standard dashboards
- Basic automation rules
Scale-up
Automate more lifecycle moments.
- Live audiences
- Event-based campaigns
- Multi-step journeys
- Funnel & conversion analysis
- Real-time triggers
Growth
Deeper player context, measurable lift.
- Customer 360° view
- Advanced behavioural segments
- Cross-channel automation
- Advanced reporting
- Priority support
Enterprise
Multi-brand, dedicated infrastructure.
- Multi-brand support
- Dedicated infrastructure
- Advanced data pipeline
- Custom integrations
- Dedicated account manager
Final pricing depends on platform scope, usage, infrastructure and selected add-ons. Get a custom quote →
What OptiKPI customers say
“Real-time data operation ensures all transactions and player interactions happen instantly. OptiKPI is a good partner here.”
“We now have a seamless platform to manage all player activities in real time with compliance.”
“OptiKPI enables players to be managed in one place, in real time, following all compliance rules.”
Questions São Paulo operators ask
What is OptiKPI?
OptiKPI is an AI-powered iGaming CRM and player engagement platform that connects player data, segmentation, campaign execution and analytics in one system built for operators.
Can we add capabilities later?
Yes. The platform is designed to expand with your operation, so segmentation, automation, reporting and integrations can be added as needs evolve.
Are integrations included?
Platform and messaging integrations are supported across plans. Bonus engines, advanced pipelines and custom integrations may be scoped as add-ons.
Does OptiKPI support licensed operators in São Paulo and Brazil?
Yes. OptiKPI supports sports betting and online casino operators licensed under Brazil's Law 14.790/2023 and regulated by the SPA (Secretaria de Prêmios e Apostas), with real-time player intelligence and retention automation for teams based in São Paulo.
What does OptiKPI cost for Brazilian operators?
The Starter plan is priced from €0.20 per Monthly Active User per month, so cost scales with your active player base. Scale-up, Growth and Enterprise are scoped to your operation and quoted directly by our team.
Talk to our team about São Paulo
Tell us about your operation and we'll show you how OptiKPI's AI-powered CRM fits your player retention strategy — no obligation.
Prefer email? sales@optikpi.com
Your players are already telling you what they need.
See how AI-powered player intelligence, segmentation and lifecycle automation work together for São Paulo operators.