Introducing OptikpiCopilot

#1 AI Agent for Retention

OptiKPI is the iGaming CRM that unifies your player data, automates your campaigns with intelligent CRM automation, and puts an AI analyst in your corner,  surfacing who to target, with what offer, on which channel, every single day.

30%

Churn reduction

10x

Faster campaign setup

3 wks

Time to live

<1s

Data latency

Meet Copilot

Your AI Analyst.
Always On. Always Working.

Most iGaming CRM software teams know they’re leaving revenue on the table. They just don’t know exactly where. OptiKPI Copilot does, scanning your player base every day, surfacing player management opportunities and player retention insights, and executing it with you.

  • Ask your data anything

    No dashboards, no SQL. Just ask in plain English and get a data-backed answer in seconds.

  • Daily opportunity surfacing

    Copilot proactively tells you who to target before you even ask churnrisk,reactivation windows,deposit triggers.

  • Segments built in seconds

    Describe your audience in plain English. Copilot builds the segment, counts it, and has it campaign-ready instantly.

  • Campaign copy written for you

    Brief Copilot on the offer and channel. It writes subject line, body, and CTA formatted and saved to your library.

The platform

Everything your iGaming CRM team needs. Nothing they don't.

The best CRM for iGaming operators and the only CRM platform for online casinos built around your player lifecycle

AI Copilot

Daily ML scoring – churn risk, deposit propensity, LTV tier, engagement probability. Act before it’s too late.

Gamification

Missions, rewards, and bonus logic built directly into your CRM workflows no separate tool required.

Customer 360

Complete player profiles with behavior, engagement, transactions, and value insights in one unified view.

Real-Time CDP

Connect gameplay, transactions, and behavioral events into one live player profile for instant activation.

Segmentation

Live audiences and value tiers that refresh automatically. Unlimited segments. Always precise.

Analytics & Reporting

Retention, campaign ROI, segment performance, and business KPIs in dashboards built for operators.

Solutions

Built for every stage of the player lifecycle

Player Onboarding

Turn registrations into first deposits and repeat sessions with intelligent igaming player management journeys.

+45%

First deposit rate

Retention & Loyalty

Keep active players engaged with personalized, event-driven journeys that adapt to behavior, and maximising igaming player lifetime value.

+28%

Player lifetime value

Reactivation

Win back at-risk players before player churn igaming becomes permanent, with the right offer at the right moment.

35%

Reactivation success

VIP Management

Protect and grow your most valuable segments with white-glove player management automation and deep intelligence.

50%

VIP retention improvement

Responsible Gaming

Built-in kyc igaming software controls, igaming fraud detection, and brazil licensed casino software compatibility. Audit-ready, always.

100%

Audit-ready operations

Solutions

Built for every stage of the player lifecycle

Player Onboarding

Turn registrations into first deposits and repeat sessions with intelligent activation journeys.

+45%

First deposit rate

Retention & Loyalty

Keep active players engaged with personalized, event-driven journeys that adapt to behavior.

+28%

Player lifetime value

Reactivation

Win back at-risk players before churn becomes permanent — with the right offer at the right moment.

35%

Reactivation success

VIP Management

Protect and grow your most valuable segments with white-glove automation and deep intelligence.

50%

VIP retention improvement

Responsible Gaming

Personalized engagement built around compliance guardrails. Audit-ready, always.

100%

Audit-ready operations

The OptiKPI difference

Stop operating in the dark

Without OptiKPI

With OptiKPI

Customer results

Operators who chose OptiKPI

+42%

Player retention in 6 months

We had fragmented data across teams. OptiKPI gave us one source of truth and the automation to act on it fast.

Jean Paul

President of Sales

“Real-time data operation ensures all transactions and player interactions happen instantly. OptiKPI is a good, sustainable partner, here to support us every step of the way.”

Valeriia

Head of CRM, Ninja Casino

+32%

Reduction in bonus costs

Our bonus waste was out of control. With targeting precision and ROI tracking, every penny is now accountable.

Ralph Edwards

President of Sales

“We now have a seamless platform to manage all player activities in one place, in real time, following all compliance and responsible gaming rules.”

Kim

CRM Manager, Play North

+29%

Player engagement boost

Frequently asked questions

Find quick answers to common questions about OptiKPI. Can’t find what you’re looking for? Contact us for personalized support.

What is OptiKPI?

OptiKPI is an all-in-one customer retention solution, blending a real-time Customer Data Platform with a robust CRM toolkit. It enables precise targeting, campaign automation, and data-driven insights across multiple channels. OptiKPI makes enterprise-level retention technology affordable for businesses of all sizes, enhancing customer interactions throughout their journey.

OptiKPI offers affordable, enterprise-level CRM power. Our user-friendly platform provides real-time data sync, goal-driven campaigns, and deep customer insights. With flexible integration and advanced intelligence, businesses of all sizes can implement sophisticated retention strategies. Unlock your data’s full potential without breaking the bank—that’s the OptiKPI difference.

OptiKPI lets you create diverse, engaging campaigns across multiple channels. From simple emails to complex multi-stage workflows, we support it all. Run targeted promotions, send SMS alerts, create gamified pop-ups, and more. Whether you’re welcoming new customers or rewarding VIPs, OptiKPI helps you build loyalty-boosting campaigns that get results.

Absolutely. OptiKPI seamlessly connects with your existing tools and data sources. Our flexible integration capabilities ensure your marketing tech stack works together smoothly, enhancing overall performance and adaptability. Connect, streamline, and maximize the power of your entire digital ecosystem with OptiKPI.

OptiKPI offers flexible pricing to fit businesses of all sizes. Our plans include core features like segmentation, multi-channel campaigns, dashboards, and workflows. Higher-tier plans add advanced reporting and Customer 360 views. We also offer add-ons such as RFM analysis and gamification pop-ups.

Check our pricing page for details or contact us for a customized quote that matches your needs. With OptiKPI, you only pay for what you use, ensuring great value at any scale.

Experience OptiKPI firsthand with a personalized demo. Our team will showcase how our platform can revolutionize your marketing and boost customer retention. We’ll walk you through key features, demonstrate ROI potential, and explain how OptiKPI adapts to your unique business needs.

Ready to transform your customer strategy? Schedule your demo today and see the OptiKPI difference for yourself.