Powered by OptiKPI
Copilot iGaming CRM Powered by AI. Built for iGaming Operators.
OptiKPI is the iGaming CRM built for operators — with an AI agent that predicts churn, builds segments, and executes retention campaigns daily. Meet OptiKPI Copilot.
Churn reduction
Faster campaign setup
Time to live
Data latency
Meet Copilot - Your AI Analyst for iGaming Retention
Most iGaming teams know revenue is leaking — they just don’t know where or how much. Copilot scans your player base daily, surfaces churn risk and reactivation windows, and acts on them with you.
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Ask your data anything
No dashboards, no SQL. Just ask in plain English and get a data-backed answer in seconds.
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Daily opportunity surfacing
Copilot proactively tells you who to target before you even ask churnrisk,reactivation windows,deposit triggers.
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Segments built in seconds
Describe your audience in plain English. Copilot builds the segment, counts it, and has it campaign-ready instantly.
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Campaign copy written for you
Brief Copilot on the offer and channel. It writes subject line, body, and CTA formatted and saved to your library.
Everything your iGaming CRM team needs. Nothing they don't.
The only iGaming CRM platform built entirely around the player lifecycle — from first deposit to VIP.
AI Copilot
Daily ML scoring – churn risk, deposit propensity, LTV tier, engagement probability. Act before it’s too late.
Gamification
Missions, rewards, and bonus logic built directly into your CRM workflows no separate tool required.
Customer 360
Complete player profiles with behavior, engagement, transactions, and value insights in one unified view.
Real-Time CDP
Connect gameplay, transactions, and behavioral events into one live player profile for instant activation.
Segmentation
Live audiences and value tiers that refresh automatically. Unlimited segments. Always precise.
Analytics & Reporting
Retention, campaign ROI, segment performance, and business KPIs in dashboards built for operators.
Built for every stage of the player lifecycle
Player Onboarding
Turn registrations into first deposits and repeat sessions with intelligent igaming player management journeys.
First deposit rate
Retention & Loyalty
Keep active players engaged with personalized, event-driven journeys that adapt to behavior, and maximising iGaming player lifetime value.
Player lifetime value
Reactivation
Win back at-risk players before player churn igaming becomes permanent, with the right offer at the right moment.
Reactivation success
VIP Management
Protect and grow your most valuable segments with white-glove player management automation and deep intelligence.
VIP retention improvement
Responsible Gaming
Built-in KYC controls, compliance monitoring, and fraud detection – with licensing compatibility for regulated iGaming markets. Audit-ready, always.
Audit-ready operations
Solutions
Built for every stage of the player lifecycle
Player Onboarding
Turn registrations into first deposits and repeat sessions with intelligent activation journeys.
+45%
First deposit rate
Retention & Loyalty
Keep active players engaged with personalized, event-driven journeys that adapt to behavior.
+28%
Player lifetime value
Reactivation
Win back at-risk players before churn becomes permanent — with the right offer at the right moment.
35%
Reactivation success
VIP Management
Protect and grow your most valuable segments with white-glove automation and deep intelligence.
50%
VIP retention improvement
Responsible Gaming
Personalized engagement built around compliance guardrails. Audit-ready, always.
100%
Audit-ready operations
Stop operating in the dark
Without OptiKPI
- Data scattered across 5+ disconnected tools
- Manual campaign setup takes days, not minutes
- Churn detected weeks after the player is already gone
- Bonus spend with zero ROI tracking
- Compliance managed in spreadsheets
- Weekly reports require a data team
With OptiKPI
- Real-time unified player data — one live profile
- Automated multichannel journeys, live in hours
- AI churn prediction before it's too late to act
- Bonus efficiency reporting with full attribution
- Built-in compliance controls, audit-ready
- Ask Copilot. Get your answer in 30 seconds.
Operators who chose OptiKPI
+42%
Player retention in 6 months
We had fragmented data across teams. OptiKPI gave us one source of truth and the automation to act on it fast.
Jean Paul
President of Sales
“Real-time data operation ensures all transactions and player interactions happen instantly. OptiKPI is a good, sustainable partner, here to support us every step of the way.”
Valeriia
Head of CRM, Ninja Casino
+32%
Reduction in bonus costs
Our bonus waste was out of control. With targeting precision and ROI tracking, every penny is now accountable.
Ralph Edwards
President of Sales
“We now have a seamless platform to manage all player activities in one place, in real time, following all compliance and responsible gaming rules.”
Kim
CRM Manager, Play North
+29%
Player engagement boost
Frequently asked questions
Find quick answers to common questions about OptiKPI. Can’t find what you’re looking for? Contact us for personalized support.
What is OptiKPI Copilot?
OptiKPI Copilot is the built-in AI agent inside the OptiKPI iGaming CRM. It scans your entire player base every day, identifies churn risk, reactivation windows, and deposit opportunities — then builds segments, writes campaign copy, and executes campaigns automatically. No SQL, no dashboards, no manual analysis required.
How is OptiKPI different from other iGaming CRMs?
OptiKPI is the only iGaming CRM with a built-in AI agent — OptiKPI Copilot — that proactively surfaces retention opportunities daily without your team having to look for them. Unlike generic CRM tools or other iGaming platforms, OptiKPI combines a real-time CDP, AI segmentation, campaign automation, gamification, and responsible gaming compliance in one platform built specifically for iGaming operators.
What campaigns can I run with OptiKPI?
OptiKPI supports the full range of iGaming retention campaigns — welcome journeys for new depositors, churn-prevention triggers for at-risk players, reactivation flows for lapsed accounts, VIP escalation programmes, gamification missions, and bonus-efficient promotional campaigns. All delivered across email, SMS, push notifications, WhatsApp, and in-app pop-ups.
Does OptiKPI integrate with my PAM and game providers?
Yes. OptiKPI connects with leading PAM systems (Player Account Management — the core backend that manages player registration, wallets, KYC, and compliance), payment providers, game aggregators, and third-party data sources. Our real-time CDP ingests gameplay events, transactions, and behavioural data — creating a unified player profile that updates in under a second. Contact us to confirm compatibility with your specific tech stack.
What pricing plans are available for OptiKPI?
OptiKPI offers flexible pricing for iGaming operators of all sizes. Plans include player segmentation, multi-channel campaigns, dashboards, and automation workflows. Higher tiers add Advanced Reporting, Customer 360, and AI Copilot. Contact us for a customised quote based on your player volume and market.
Is there a free trial or demo available?
OptiKPI offers personalised live demos — no free self-serve trial, but every demo is tailored to your operator setup. Our team walks you through the platform, shows how OptiKPI Copilot works for your specific player base, and demonstrates ROI potential. Most sessions take 30 minutes. Book yours via the button above.