Boost player engagement
with OptiKPI
Power up your gaming platform with tailored CRM tools for player retention, engagement, and compliance.
Challenge
Reduce the difficulty of managing your players
In the iGaming industry, the use of CRMs is critical for managing customer relationships, improving user experience, and optimizing marketing strategies. However, there are several specific issues that arise when CRMs are implemented and used in this industry:
Data volume and complexity
iGaming generates huge amounts of data on players, from gaming habits to financial transactions making it difficult to manage and analyze the data in CRM.
Targeted communication
Customizing marketing campaigns to better engage players may be limited if the CRM does not offer sufficient automation and personalization capabilities.
Limited automation
Some CRMs offer limited automation for follow-up activities, segmentation and marketing campaigns leading to a greater need for manual intervention.
Features
The CRM Built for Player Engagement and Compliance
Explain how the CRM helps retailers create personalized customer journeys and boost engagement.
Real-time player analytics
Drive results with our real-time dashboard. See your marketing impact, customer engagement, and business performance instantly. Make informed decisions faster, optimize strategies, and grow your business with clarity.
Automate player engagement and loyalty programs
Boost conversions with precision targeting. Segment customers instantly based on behaviors and preferences. Deliver tailored messages that drive engagement and maximize results. Turn data into action, transforming leads into loyal customers.
Compliance management
Execute winning campaigns across all channels. Set clear goals, automate schedules, and track ROI in real-time. Maximize engagement and financial impact with every message. Turn strategy into measurable success.
Benefits
Why Our CRM Is Ideal for iGaming
Our intuitive tools combine easy-to-use rules, customizable templates, and instant previews. Refine and update your targeting with flexibility, maximizing impact while minimizing complexity.
Enhanced player engagement through gamification
Launch with pre-built audiences. Easily customize to fit your unique needs.
Proactive compliance with built-in regulatory tools
Create precise customer segments using plain language. No complex logic, zero learning curve.
Data-driven insights to reduce churn
Instantly see your audience size. Refine segmentation rules on the fly for optimal targeting.
We’re proud of our success stories
See how real businesses transformed their customer retention and boosted profits with OptiKPI.
Lataamo
“OptiKPI helped Lataamo to set, orchestrate, and reach out to players at the right time, with the right message. It was crucial for us to offer relevant promotions based on player behavior. OptiKPI’s segmentation capabilities allowed us to create offers that truly resonate with our players.”
– Sami, CRM Manager, Lataamo
Play North
“We have a seamless platform to manage all our player activities in one place and in real time, contacting them at the right time, following all compliance and responsible gaming rules.”
– Kim, CRM Manager, Play North
Ninja Casino
“What is important for Ninja is 1. Real-time data operation—ensuring that all transactions and player interactions happen in real time. 2. Having a good and sustainable partner—and OptiKPI is here to support us every step of the way.”
– Valeriia, Head of CRM, Ninja Casino