Boost player engagement

with OptiKPI

Power up your gaming platform with tailored CRM tools for player retention, engagement, and compliance.

Challenge

Reduce the difficulty of managing your players

In the iGaming industry, the use of CRMs is critical for managing customer relationships, improving user experience, and optimizing marketing strategies. However, there are several specific issues that arise when CRMs are implemented and used in this industry:

Data volume and complexity

iGaming generates huge amounts of data on players, from gaming habits to financial transactions making it difficult to manage and analyze the data in CRM.

Targeted communication

Customizing marketing campaigns to better engage players may be limited if the CRM does not offer sufficient automation and personalization capabilities.

Limited automation

Some CRMs offer limited automation for follow-up activities, segmentation and marketing campaigns leading to a greater need for manual intervention.

Features

The CRM Built for Player Engagement and Compliance

Explain how the CRM helps retailers create personalized customer journeys and boost engagement.

Real-time player analytics

Drive results with our real-time dashboard. See your marketing impact, customer engagement, and business performance instantly. Make informed decisions faster, optimize strategies, and grow your business with clarity.

Automate player engagement and loyalty programs

Boost conversions with precision targeting. Segment customers instantly based on behaviors and preferences. Deliver tailored messages that drive engagement and maximize results. Turn data into action, transforming leads into loyal customers.

Compliance management

Execute winning campaigns across all channels. Set clear goals, automate schedules, and track ROI in real-time. Maximize engagement and financial impact with every message. Turn strategy into measurable success.

Benefits

Why Our CRM Is Ideal for iGaming

Our intuitive tools combine easy-to-use rules, customizable templates, and instant previews. Refine and update your targeting with flexibility, maximizing impact while minimizing complexity.

Enhanced player engagement through gamification

Launch with pre-built audiences. Easily customize to fit your unique needs.

Proactive compliance with built-in regulatory tools

Create precise customer segments using plain language. No complex logic, zero learning curve.

Data-driven insights to reduce churn

Instantly see your audience size. Refine segmentation rules on the fly for optimal targeting.

We’re proud of our success stories

See how real businesses transformed their customer retention and boosted profits with OptiKPI.