Best iGaming CRM Solutions
for UK Operators
OptiKPI is the CRM built for UKGC-licensed operators, real-time player segmentation, AI churn scoring, Responsible Gambling automation, and multi-channel campaigns that turn first deposits into lifetime players.
No engineers required · UKGC compliance-ready · Trusted by 50+ operators
One platform. Every player.
Built for the UK's iGaming CRM needs.
Spreadsheets and generic marketing tools can't keep up with real-money gameplay under UKGC scrutiny. OptiKPI unifies deposits, wagers, and behaviour into one live profile, so retention runs on today's data, not last week's export.
A real-time 360° view of every UK player
Gameplay, deposits, withdrawals, and bonus activity flow into a single profile the moment they happen, including Responsible Gambling signals specific to the UK regulated environment.
- Live behavioural and transactional data, no batch delay
- AI-scored churn risk, deposit propensity, and LTV tier
- Segment by game type, stake size, deposit frequency, and region
- Affordability and behavioural risk markers surfaced automatically
Campaigns that trigger themselves
Set the rule once, a lapsed depositor, a missed weekend session, an abandoned bet slip, and OptiKPI sends the right message on the right channel automatically, within UKGC marketing guidelines.
- Email, SMS, push, and in-platform messages from one workflow builder
- Behaviour-triggered bonuses and reactivation offers
- A/B testing built into every campaign
- Consent and opt-out preferences enforced at send time
One dashboard for the whole operation
Retention, campaign ROI, and segment performance in a single GBP-native view, so your team never has to stitch reports together to know what is working.
- Real-time business KPIs, not week-old exports
- Segment-level and campaign-level breakdowns
- GBP-native reporting, no conversion layers
- UKGC audit-ready interaction logs included
AI that works alongside your UK CRM team
Copilot is the AI agent inside OptiKPI that surfaces churn risk, builds segments, flags Responsible Gambling signals, and writes campaign copy, automatically.
Ask your data anything
No dashboards, no SQL, plain-English answers about your UK player base in seconds.
Segments built in seconds
Describe an audience in plain English, Copilot builds and counts it instantly.
Daily opportunity surfacing
Churn risk, RG alerts, and reactivation windows flagged every morning before you have to ask.
Campaign copy written for you
Brief the offer and channel, Copilot drafts UKGC-compliant copy and saves it to your library.
Built for how UK operators work.
The UK iGaming market moves fast and runs on high expectations. OptiKPI is built to match.
Trusted by CRM teams across Europe and beyond
"OptiKPI lets us time every offer around real player behaviour, so promotions actually land with the right audience instead of going out to everyone."
"We run every player interaction from one platform now, in real time, without stepping outside our compliance and Responsible Gambling obligations."
"What matters most to us is real-time data on every transaction, and a partner that stays hands-on with us at every step."
What changes when you move off spreadsheets
Most UK operators start with exports, manual filters, and delayed sends. Here is what that costs in a regulated market.
| Spreadsheets & generic tools | OptiKPI | |
|---|---|---|
| Player data freshness | Daily or weekly exports | ✓ Real-time, event by event |
| Churn detection | Reactive, after the fact | ✓ Predictive, before they leave |
| Campaign triggers | Manual list building and sends | ✓ Automated, behaviour-triggered |
| UKGC SR compliance | ✗ Manual processes, no audit trail | ✓ Built into every workflow |
| Responsible Gambling triggers | ✗ Not supported natively | ✓ Automated RG interventions |
| UK GDPR / consent | ✗ Manual suppression lists | ✓ Enforced at channel level |
| GBP-native reporting | ✗ Conversion layers required | ✓ Native across all dashboards |
| Time to launch | Weeks of manual setup | ✓ Days, no engineers needed |
See the best iGaming CRM solution
for UK operators in action
Bring your player data. We will show you exactly how segmentation, churn scoring, and automated retention would run on it.