How to increase customer retention in your online casino or sports betting site?

Since the expense of acquiring new users is substantially higher compared to retention, it is prudent to increase the customer retention rate. How to boost your customer retention? What are the best strategies to increase customer retention for gaming? Use OptiKPI, it is the best customer retention technology software for improving your gaming retention rate. Why […]

5 Effective Stages of Marketing Funnel for Gaming Operators

What is the secret ingredient for a successful marketing campaign? There are multiple constituents that make up a great campaign. But among those, there lies one of the most efficient ingredients – “The Marketing Funnels”. A smart marketing funnel will help you track where your players are, how likely they are to engage in your […]

What is the most efficient Email Marketing for the Gaming industry?

What is the most efficient Email Marketing for the Gaming industry? Want to know everything about email marketing and how it can help your gaming business? Do you know the best strategies for improving the quality of your email marketing? Want to get your hands on automated software to solve all your marketing worries? If […]

3 Best Customer Loyalty Programs For iGaming Business Success

Online betting and casinos offer thrilling games and rewards to entice their customers. But to rise above the competition they are also required to have a loyalty program that serves as an incentive for players. The challenge for the casinos and online gaming sites in common is retaining customers. Only when an iGaming business manages to boost […]

6 Highly Effective Call to Action Buttons for iGames

People love customizations so much that they expect a personalized experience in every aspect of their life. As you know, the iGaming industry is a jungle; it is a perfect example of the phrase, “Survival of the fittest.” Only the strongest survive here! Roughly every year, dozens of online gaming businesses shut their doors. The […]

First Time Deposit (FTD): 4 Best Practices to Improve Conversion Rates

Building on proven first-time deposit (FTD) optimization frameworks, this guide shares practical strategies to improve conversion rates for online casinos. In the iGaming industry, first-time deposit (FTD) conversion is a popular customer acquisition metric. Operators can significantly increase their FTDs by reducing friction during the registration and deposit process. The easier and faster the process, […]

Strategic Player Segmentation: Elevating iGaming Success

Enhancing Gaming Engagement through Effective Segmentation The landscape of the Video Game Market has matured significantly, driven by technological advancements. Tools empowered by gamer segmentation, game segmentation, and segmentation for gaming, such as deep data analytics, marketing automation, and personalized content, have revolutionized this space. This evolution has fueled intense competition among gaming operators. Players […]

Omnichannel Marketing in iGaming: Strategy, Benefits, and Real-World Use Cases

Omnichannel marketing in iGaming has shifted from a competitive advantage to an operational requirement. As acquisition costs rise and player loyalty declines, operators can no longer rely on isolated campaigns or channel-specific messaging. Modern iGaming teams must deliver connected, real-time player journeys across email, SMS, push notifications, in-app messaging, and affiliate touchpoints. When these interactions […]