Customer Segmentation for Gaming Operators
The Online Gaming Industry has evolved into a highly sophisticated space due to technological advancements. Tech tools provide - deep data analytics, marketing automation, content personalization, and much more. Likewise, the competition among the gaming operators also shot up! Players now have a seemingly infinite number of gaming sites/apps at their disposal.
Players expect premium quality! Expose them to highly personalized content and focus on providing a meaningful user experience to hook them to your games. Blind mass marketing is a concept from the past; you will never attain a loyal following with it. For building a long-term relationship and a strong brand - aim for hyper-personalization.
How to achieve maximum player engagement?
Provide tailored content; exploit segmentation features to your advantage.
What is Player Segmentation?
Player segmentation groups your players into various units, small or large, based on their behavior(Common traits and shared characteristics). The operators can target each segment individually with relevant offers and content that best cater to their interests. Also, provide immense value by reaching the right people via the right medium and time.
In marketing, there is no one-size-fits-all approach. Segmenting your players is influenced by many factors and is uniquely based on your desired results.
The significance of Behavioral Segmentation in the Gaming Industry
These are the four primary types of segmentation in Gaming: Demographic, Geographic, Psychographic, and Behavioural.
Although every one of the above types has its purpose and benefits, behavioral segmentation is paramount for the gaming industry. Focus on it to identify your high-value prospects.
Behavioral segmentation helps you segment your players based on their actions or behaviors. Monitor your players' actions inside the gaming app/ site. Learn from your users' behavior to offer optimized experiences. Segmentation is highly effective, and its use cases are endless.
Track user behavior on your website or app to gain extensive player knowledge. Target each segment with tailored content!
OptiKPI is the Complete Marketing Automation Solution for Gaming Operators
OptiKPI is a marketing automation platform for gaming products. Our advanced features help gaming operators execute all marketing activities. Create campaigns, launch, edit, segment, behavioral target, and analyze campaign results under one platform. Our software will automate all your marketing campaigns and run them in real-time.
The process is straightforward once your data enters our user-friendly intuitive interface. Optimize campaigns, increase your team productivity and achieve a massive uplift in revenue—target players based on behavior for highly effective ROI.
We have employed automation with the highest precision! Eliminate repetitive manual labor and create an automated marketing system that is both precise and effective. Send out tons of automated messages with a single click via multiple communication channels(Push notifications, Web Push, Email, and SMS).
Real-time marketing adds immense value to your marketing prowess. It engages your players and perfectly caters to their needs at the right time. Reach them at the most appropriate moments to create a great user experience.
OptiKPI addresses every marketing demand - improve player acquisition, boost retention and reduce churn. Set triggers for your campaigns to instantly capture users' motives and provide relevant support in real-time.
OptiKPI can be easily integrated into a gaming platform as a marketing tool within four weeks. All campaigns can be customized and automated in real-time. With 24/7 customer support from around the globe, OptiKPI guarantees uncompromised service.