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Gaming Crafts, Inc, OptiKPI ("OptiKPI," "we," "us," or "our") provides its customers ("Customers") with the ability to analyze how their end users ("Customer End Users") interact with Customer website(s) or mobile application(s) and the ability to contact Customer End Users via the OptiKPI service platform (the "OptiKPI Service"). Customers' users of the Service and other representatives of our Customers (collectively, "Customer Representatives") interact with OptiKPI to establish, maintain and manage their use of the OptiKPI Service.
We are committed to respecting and protecting the privacy of both Customer Representatives and Customer End Users and the personal information we may obtain through the OptiKPI Service or other Company operations. Accordingly, we have created this Privacy Policy to inform all users about how we collect, use, and share Customer Representative personal information and personal information of Customer End Users and our Customer personal information privacy practices in general. We are always ready to address questions and concerns regarding this privacy policy and our privacy practices. If you would like to contact customer service, please get in touch with us via This email address is being protected from spambots. You need JavaScript enabled to view it.. We continually strive to find new ways to enhance the experience of the OptiKPI Service.
We may modify this Privacy Policy from time to time to reflect changes in our privacy practices. All users, including Customers and Customer End Users, are encouraged to review this Privacy Policy periodically and check the "Last Updated" date at the top of the Privacy Policy for the most recent version.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Collecting and Using Your Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally, identifiable information may include, but is not limited to:
Usage Data may include information such as Your Device's Internet Protocol address (e.g, IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically. Including, but not limited to, the type of mobile device You use, Your mobile device's unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers, and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or access the Service by or through a mobile device.
Use of Your Personal Data
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent required to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter time, except when this data is used to strengthen the security or improve the functionality of Our Service; We are legally obligated to retain this data for more extended periods.
Our Cookie Policy
OptiKPI uses "cookies," which are small, often encrypted text files located in browser directories. We may use them to track the number of times you have visited the Site or Services. To track the number of visitors to the Site or Services, to determine and analyze visitors' use of our sites (including the effectiveness of online advertising), to store information that you provide such as your preferences, and to store technical information useful for your interactions with our Site or Services. It helps us provide you with a good experience and improve our website. You can adjust your browser settings to block all or some cookies.
Changes to this Privacy Policy
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent required to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
Contact us
If you have questions about this Privacy Policy or our site in general, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or contact OptiKPI at Pihätorma 1, 02250, Espoo, Finland.
What is marketing automation?
Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketing automation has revolutionised the marketing process by automating traditional marketing and multifunctional campaigns across multiple channels to deliver personalised messages automatically. Businesses can automate their marketing campaigns to target customers and automatically deliver highly personalized messages across in app push, web push, email, SMS, etc.
Why is marketing automation so important for Gaming Industry?
Players have a lot of options to choose from, they can easily jump from one gaming platform to another without much effort. Hence, it has become increasingly difficult for the gaming operators to raise a loyal customer base.
Marketing automation is a huge asset when handled wisely, the advantages far outweighs defaults if any. The need for marketing automation cannot be overstated in the field of Gaming Industry, since the competition is at an all time high and customers have a lot of other options to choose from, only those operators who manage to read the pulse of their respective customers manage to stay at the top of their game.
Following are some of the benefits of marketing automation in the Gaming industry:
For optimum performance of your gaming platform, there are several mistakes in marketing campaigns that should be avoided.
1. Limited number of use cases
The ultimate goal of marketing automation tools is to help you automate all your manual marketing tasks. The repetitive tasks put strain on your team's productivity, hence it is important that you manage them with the help of automation. If you’re unable to automate your tasks and depend on manual interference time and again, you’ll end up with poor results. For successful marketing automation, all possible use cases should be automated!
For example:
Welcome offer: Send out personalised automated greetings with exclusive deposit bonus offers to welcome all newly registered right after they sign up, the given campaign is automated and runs in real time with the help of OptiKPI.
Reactivation: You can send an automated gentle reminder sms/ email/ push with a special offer to all the players who were inactive in the past week for getting them back on track.
Birthday greetings: You can completely automate the process of sending out birthday greetings to your customers. It is always pleasant to get a special treat on your special day, isn’t it? It will engage players in an organic way. In OptiKPI you can set the scheduled campaign, when every day at 12 noon you send greetings and special offers to everyone who has the birthday today. Once configured, it will be done automatically.
2. Not using personalized messaging
Personalized messages are one of the key elements that help marketing automation penetrate the market. We can grab the attention of people by addressing them by their names, when the whole process of sending out personalized messages is automated, the conversion rate booms.
For example: Personalized Push messages can be automated and sent to players with unique offers for their favourite games.
3. Spamming users with irrelevant messages
Sending out messages frequently with irrelevant contents will repel your users and might do the exact opposite of marketing. Hence it is of utmost importance to keep the attention of your players, try to help out your customers by providing them timely service and garner their loyalty.
4. Using excel is not automation
Using excel sheets for storing data and sending out manual promotions is not to be considered as marketing automation. And moreover such manual tasks require a tremendous amount of human resource, leading to frequent human errors, thus ultimately affecting your business. Dispose of such acts and make sure to adapt to the modern technologies for a continued survival. The longevity of any business depends on the willingness to adapt to any and all circumstances.
5. Failing to leverage the power of real-time
The advantages of real-time marketing cannot be overstated, as a gaming operator, you are required to connect with your players at the right times. When you reach out to your customers at the right moment and provide them with the right message, you increase the probability of retaining your customers. Thus your retention and churn cycle can be steadily controlled.
For example:
When a player tries to deposit but the transaction fails, you can interfere in real-time, help him identify the problem and complete the transaction successfully.
When a user is about to lose all his balance, he can be detected and sent a message in real-time - “Sorry for your loss, but don’t worry, here is an exclusive bonus code just for you, deposit & win”. Personalised attention, delivered on time, will create a huge positive impact. Players will feel your support and hence stay with your platform.
What is the best marketing automation solution for Gaming Industry?
OptiKPI was exclusively designed for the gaming industry, and combined with the power of AI and behavioural targeting, it can boost any gaming platform’s performance within a short period of time. The customization and automation of personalized messages will further help a platform to connect with your players more effectively than ever. It will help you capture a user's interest and target only on what he is motivated by, thus improving the odds in your favor.
OptiKPI can be easily integrated into a Gaming platform as a marketing automation tool in a span of four weeks and is extremely user-friendly. Any and all campaigns can be customized and automated in real-time. With 24/7 customer support from around the globe OptiKPI guarantees uncompromised service.
Enhancing Gaming Engagement through Effective Segmentation
The landscape of the Video Game Market has matured significantly, driven by technological advancements. Tools empowered by gamer segmentation, game segmentation, and segmentation for gaming, such as deep data analytics, marketing automation, and personalized content, have revolutionized this space. This evolution has fueled intense competition among gaming operators. Players now navigate a myriad of gaming sites and apps.
Players anticipate top-tier quality! Delight them with tailor-made content and a focus on delivering immersive user experiences tailored to gaming segments. The era of blind mass marketing is passé; forging lasting connections and a robust brand necessitates diving into hyper-personalization strategies.
How to Maximize Player Engagement?
To achieve maximum player engagement, it's crucial to provide personalized content that resonates with different gaming segments. Leveraging segmentation features becomes pivotal in gaming market segmentation, allowing you to cater specifically to various segments of gamers. Tailoring content to suit different segments ensures enhanced player engagement and aids in mastering segmentation for gaming. Embracing gamers' behavioral segmentation and utilizing a segment solution master strategy enables effective online customer segmentation for mobile game players.
What is Player Segmentation?
Player segmentation in gaming involves categorizing your gamers into different groups, big or small, based on how they behave (their common traits and shared characteristics). This approach allows operators to personalize their offers and content for each segment, meeting their specific interests. It's about delivering significant value by reaching out to the right players through the right channels at the right moments.
In the realm of marketing, there's no universal strategy that fits everyone. Segmenting your players in the gaming sphere is influenced by various factors and is tailored specifically to achieve your desired outcomes. This process of online customer segmentation ensures a personalized gaming experience for each player.
The significance of Behavioral Segmentation in the Gaming Industry
These are the four primary types of segmentation in Gaming: Demographic, Geographic, Psychographic, and Behavioural.
Although every one of the above types has its purpose and benefits, behavioral segmentation is paramount for the gaming industry. Focus on it to identify your high-value prospects.
Behavioral segmentation helps you segment your players based on their actions or behaviors. Monitor your players' actions inside the gaming app/ site. Learn from your users' behavior to offer optimized experiences. Segmentation is highly effective, and its use cases are endless.
Track user behavior on your website or app to gain extensive player knowledge. Target each segment with tailored content!
Discover the Power of OptiKPI in Video Game Market Segmentation
OptiKPI stands as the ultimate gamer segmentation and game segmentation solution master, specifically designed for igaming operators. Within this comprehensive marketing automation platform tailored for igaming products, our advanced features empower operators to efficiently execute all igaming market segmentation strategies. Seamlessly create, launch, edit, and segment campaigns while employing gamers' behavioral segmentation techniques for optimum targeting. Analyze campaign results in real-time, all within a single platform.
Our software automates every facet of your igaming market segmentation needs, ensuring precision and effectiveness in marketing endeavors. By leveraging mobile game player segmentation and player segmentation, unlock unprecedented opportunities for revenue uplift. Witness a streamlined process where data effortlessly integrates into our user-friendly interface, optimizing campaigns and enhancing team productivity.
Embrace automation and bid farewell to repetitive manual labor. With OptiKPI, execute marketing strategies with unparalleled precision. Disseminate automated messages across various communication channels, including Push notifications, Web Push, Email, and SMS, in just one click.
Experience the power of real-time marketing, an invaluable asset in igaming market segmentation. Engage players precisely when they seek it most, elevating their gaming experience and boosting retention. OptiKPI is your go-to solution, addressing gaming segments to enhance player acquisition, retention, and churn reduction. Instantly capture user motives through trigger-based campaigns, offering real-time support tailored to their needs.
Integrating OptiKPI into your igaming platform as a segmentation for igaming tool takes just four weeks. Customize and automate all campaigns in real-time, backed by our 24/7 global customer support, ensuring uninterrupted service for your online customer segmentation needs..
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