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Trends and Strategies
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Strategic Player Segmentation: Elevating iGaming Success
Grouping of your players into various units; small or large, based on their behavior – commonalities and shared characteristics is called customer segmentation. Once such groups are created, the operators can now target each segment individually with relevant offers and contents that cater best to their interests.
How Data-Driven CRM Powers Business Growth
We’ve all heard the term “data-driven” thrown around a lot in recent years—but what does...
How Ninja Casino Achieved a 27.3% Uplift in Player Reactivation with Real-Time Data
How can real-time data and personalized CRM campaigns drive player reactivation in the competitive iGaming...
Measure conversion to get the most from your Campaigns
In the fast-paced world of digital marketing, there’s one fundamental truth: you can’t improve what...
Play North’s 29% Engagement Boost
"We have a seamless platform to manage all our player activities in one place and...
Lataamo Spins Up 9% Conversion Rate Boost with OptiKPI
Betting on Retention: Lataamo's Unique Challenge Lataamo, a young and innovative online casino operating under...
Mastering Customer Segmentation and Targeting: iGaming Success
In the rapidly evolving and fiercely competitive realm of iGaming, the ability to understand and...
Measure conversion to get the most from your Campaigns
In the fast-paced world of digital marketing, there’s one fundamental truth: you can’t improve what...
How Ninja Casino Achieved a 27.3% Uplift in Player Reactivation with Real-Time Data
How can real-time data and personalized CRM campaigns drive player reactivation in the competitive iGaming...
Play North’s 29% Engagement Boost
"We have a seamless platform to manage all our player activities in one place and...
Lataamo Spins Up 9% Conversion Rate Boost with OptiKPI
Betting on Retention: Lataamo's Unique Challenge Lataamo, a young and innovative online casino operating under...
How Data-Driven CRM Powers Business Growth
We’ve all heard the term “data-driven” thrown around a lot in recent years—but what does...
Mastering Customer Segmentation and Targeting: iGaming Success
In the rapidly evolving and fiercely competitive realm of iGaming, the ability to understand and...
How to increase customer lifetime value in iGaming: Top 5 key strategies
Customer lifetime value (LTV) is a crucial metric for any iGaming operator looking to maximize...
10 Key Elements Influencing Casino Players’ Loyalty
1. User Experience and Interface (UX/UI): A seamless and user-friendly onboarding experience is crucial for...
SMS Marketing for Online Gaming
How is SMS used in marketing? Promotions are compiled into short messages to hook customers...
Push Notifications for the Gaming Industry
Push notifications are instant messages that pop up at the top or bottom corner of a...
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