Blog Directory

The Power of Influencer Marketing in iGaming

In today's world, influencer marketing has become increasingly important in the iGaming industry. Unlike generic ads, influencer marketing allows brands to connect with their target audience on a deeper level.

Read more

Emerging Trends in iGaming Marketing for 2024

As technology continues to revolutionize every aspect of our lives, the online gaming industry is also undergoing a dramatic transformation.

Read more

ICE London 2024

Discover the pinnacle of gaming & gambling at ICE London 2024! Explore innovations, expert insights, key attractions, and industry-leading conferences. Join 35,000+ professionals and 600+ exhibitors at this immersive event.

Read more

Strategic Initiation: When Should Casino Platforms Kickstart Player Retention?

When it comes to player retention, early engagement plays a crucial role. The initial interactions between a player and a casino can have a significant impact on their long-term engagement.

Read more

Hot Topic 2024: The Escalating Significance of Responsible Gambling

In recent years, the iGaming industry has made significant strides towards promoting responsible gambling, particularly in regulated markets. These measures are essential in enhancing player safety and promoting responsible gaming practices.

Read more

Power Plays in iGaming: Unraveling Strategies and Smart Solutions

The iGaming industry exemplifies how technology disrupts traditional gaming, evolving into a dynamic realm that continually reshapes online entertainment. This digital transformation, fueled by technology, growing trust in online payments, and our digital

Read more

How to improve player engagement in iGaming: A comprehensive guide

Player engagement is the key to driving revenue and profitability in the iGaming industry. Engaged players are more likely to spend more time and money on your platform, which leads to increased revenue and profitability.

Read more

7 best practices to optimise conversion rate of first time deposits

The success of online money games largely depends on the effectiveness of their marketing operations. Gaming operators allocate huge budgets to marketing campaigns to acquire new players.

Read more

Unlocking Player Retention Excellence: 7 Cutting-Edge Player Retention Strategies and Tools for 2023

According to a recent study, gaming businesses with high player retention rates achieve revenue growth that is 50% higher than those with low retention rates.

Read more

Elevating Player Satisfaction: The Science of Personalization and AI in iGaming

Player satisfaction is the delightful experience players encounter while interacting with an iGaming platform. It spans user interface design, game variety, and the personalized journey players embark on.

Read more

From Data to Strategy: How Marketing Automation Transforms iGaming Campaigns

Welcome to the world of iGaming, where every click, spin, and bet generates a treasure trove of data. In this dynamic industry, marketing success hinges on the ability to turn this data into actionable insights and effective strategies.

Read more

10 Key Elements Influencing Casino Players' Loyalty

In the realm of casino gaming, the loyalty of players to a particular brand throughout their journey is greatly influenced by several key factors. Understanding and recognizing these elements empowers casinos to develop effective strategies to cultivate..

Read more

Customer Segmentation: The Power of Personalization for Business Success

Customer segmentation is the process of categorizing your customers into specific groups based on shared characteristics such as demographics, preferences, behaviors, and purchasing patterns.

Read more

The Best iGaming CRM for Unprecedented iGaming Success

Discover the key factors to consider when selecting a igaming CRM and learn why OptiKPI is the leading solution in the market. Find out how OptiKPI's advanced features can enhance player engagement, foster loyalty

Read more

Mastering Customer Segmentation and Targeting

In this comprehensive guide, we delve into the profound impact of customer segmentation and targeting in the iGaming industry, exploring how it can drive exponential growth and propel your brand to new heights.

Read more

Multi-Channel Marketing in iGaming: Strategies for Success

In this comprehensive guide, we will explore the ins and outs of multi-channel marketing in the iGaming industry and provide actionable insights to help you maximize its potential for your business.

Read more

How to increase customer lifetime value in iGaming: Top 5 key strategies

LTV refers to the total value that a customer will bring to your business over the course of their lifetime. By understanding and increasing LTV, iGaming operators can attract and retain high-value customers, increase their revenue per customer

Read more

OptiKPI: Meet our Talents (Episode #5)

Hey there! Welcome to the latest episode of "Meet our Talents"! Today, we're introducing you to Hari Gopalakrishnan, a Product Head at OptiKPI, who's been in the gaming industry for 18 years.

Read more

Winning Marketing Campaign for Your Online Gaming Site (How to Set Up)

Welcome campaigns for online gambling businesses have been shown to increase customer deposits by an average of 25%. In this article, we will explain what to expect from marketing campaigns, how to set them up and provide examples of successful campaigns

Read more

How to Prevent Online Gaming Frauds

How is fraud affecting the online gambling world, and what can merchants do to combat it? Read more to find out.

Read more

OptiKPI: Meet our Talents (Episode #4)

Neha Achari is an experienced marketing professional in the Gaming Industry with 9+ years of experience. She is a Retention Specialist at OptiKPI, and has handled teams of 20 enthusiasts. She is a go-getter who is always open to new opportunities

Read more

How Player Journey helps your Online Casino business?

OptiKPIs Player Journey, a critical component of marketing automation software, can guide players toward specific goals, such as making the first deposit, trying a new game, or returning after a period of inactivity.

Read more

Player Reactivation Journey - Bring your Players Back to Site

As per the 80/20 rule, 80% of your profits are generated by the best 20% of your customers. That is, 20% of your loyal players generate 80% of your total business revenue, and 20% of your most productive time generates 80% of your productivity

Read more

OptiKPI: Meet our Talents (Episode #3)

Meet our Talents. In this episode, we have Mr. Jobin Jose with us. He is our Senior Digital Marketing Specialist who easily solves complex marketing challenges.

Read more

3 Successful Strategies for Improving Your Deposit Rates

You can acquire players into your platform with exquisite welcome offers and bonuses. But the real deal is converting them into depositors. Since there are many options available in the market for the players, they hardly stay loyal to one platform

Read more

OptiKPI: Meet our Talents (Episode #2)

Welcome to the 2nd edition of Meet our Talents - This interview segment will feature interesting exchanges and facts on everyday professionals in the software industry.

Read more

What is a 3rd party provider? Why do we use them?

In this article, you will learn about 3rd party providers, their advantages and disadvantages, and how we use them in our marketing automation software to provide the best service to our clients. Why wait? Let's jump straight into the subject!

Read more

4 best practices to optimize the conversion rate of first-time deposits: Part 2

We have what it takes to reach people and turn them into loyal customers for your platform in this article “4 best practices to optimize the conversion rate of first-time deposits”. Why wait? Let's jump straight into the subject!

Read more

3 best customer loyalty programs for gaming operators

The challenge for the casinos and online gaming sites in common is retaining customers. Only when an iGaming business manages to boost their retention and control the churn rate do they come up on top

Read more

OptiKPI: Meet our Talents (#1st Episode)

Hello Everyone! Welcome to OptiKPI’s blog “Meet Our Talents” (special edition). Since we have been quite busy with our technical end for so long, we have decided to take some time off to introduce our incredible team to you.

Read more

Multi-Channel Marketing platform for online casino and gambling sites

We all know that even though the online gaming industry is booming like never before; the competition among the rivals is also at an all-time high. This has led to enormous, endless battles between companies to grab players.

Read more

How to run a successful online casino?

Starting an online gaming business is one thing, but successfully running the business is a big deal. In this article, you will learn the essential strategies that will help you avoid rookie mistakes in handling your online casino business.

Read more

4 differences between customer acquisition and customer retention in Gaming

The gaming business revolves around the number of "active users"; the more, the merrier. Online gaming platforms rely their business on players, without whom failure is inevitable. So how do you find players for the game?

Read more

OptiKPI: Journey Builder Feature

Player behavior can be defined as the features of players that cause them to behave in a certain way. In the upcoming sections, let us dive deep into player behavior.

Read more

User Journey in Retention Strategies for Online Games

Is your online gaming platform (casino/ sports betting/ real money games) technically sound but not getting enough traffic? Don’t worry! We are here to address your challenges and provide you with A1 solutions.

Read more

How to boost customer loyalty for online casino: 100% successful strategy from OptiKPI

The online gambling sector has risen significantly over the last decade because of developments in technology and the widespread availability of high-speed Internet. With COVID19 and lockdowns in 2020, the reach of online games has increased multi-folds.

Read more

How to increase daily active users on your online gaming platform?

Daily Active Users metric serves as a measure of product health. Depending on the activity you choose to measure, DAUs can give important information about how users engage with your gaming app or site.

Read more

How to increase customer retention in your online casino or sports betting site?

Which is more challenging? To attract new players to your platform or customer retention. The answer is quite simple, customer retention for gaming is as complicated as acquiring new players.

Read more

How to Promote Online Gaming Sites?

The gaming business constantly quests for advancements, and marketers must regularly adapt by fine-tuning their marketing strategies. Let's look at what promotions and marketing are and why it is essential to your gaming business.

Read more

4 Reliable Marketing Strategies for your Gaming Business

The only challenge that the gaming operators faced was increased competition. Yes! The competition among the gaming firms reached an all-time high. Even major gaming firms felt the heat, the fact became evident.

Read more

How segmentation works in OptiKPI

OptiKPI follows a simple approach to help you segment your players. Set filters and let our rule engine provide you with precise results.

Read more

Manual Marketing vs. Marketing Automation in Gaming Industry

Marketing is the make-or-break component to a gaming brand’s success. Even when developing a world-class game, success is not guaranteed without due marketing. Manual marketing and marketing automation are both similar and dissimilar.

Read more

Evolution in the online gaming industry

The shift to mobile technology has characterized the recent chapter of gaming, but although on-the-go gaming is well-suited to millennials' hectic lives, mobile gaming also has its drawbacks.

Read more

Digital Marketing for the Gaming Industry

Traditional marketing heavily relied on conventional media; there was a time when a high-definition TV transmission was referred to as "digital." The marketing that we now refer to as "digital" had no significance. Yes, we have come a long way!

Read more

5 Best Gaming Marketing Campaigns ever

Did all gaming platforms benefit? Of course not. With the surge in gaming participation, the competition between the gaming operators also took off to crazy heights. Those who took advantage of the situation managed to rise with the trend.

Read more

Use Case: how to double your FTD conversion rates?

OptiKPI is a marketing automation solution software that is exclusively built for gaming platforms like yours. With extensive experience in the Gaming Industry, we understand your challenges and needs very well.

Read more

Best Player Onboarding Strategies for Smooth Conversions on Gaming Platforms

The gaming industry is an entirely different beast. In order to sustain in such a highly competitive vertical, one has to have their product and marketing designed to perfection.

Read more

6 Ultra Effective Strategies for Referral Marketing

Referral marketing is one of the most effective ways to reach new audiences. This low-cost approach also brings in quality traffic, hence every gaming operator should include them in their marketing strategy.

Read more

5 Effective Stages of Marketing Funnel for Gaming Operators.

Deploying such marketing funnels are the real deal when it comes to successful campaigns. In this article, we will help you understand the fundamentals of a marketing funnel and how to deploy them more effectively.

Read more

6 Highly Effective Call to Action Buttons for iGames

Call to Action Buttons are one of those elements that help you stand out from your competitors. OptiKPI enables you to completely take charge and deploy CTA’s in the most effective ways.

Read more

A complete guide to marketing your mobile game app

Marketing is an art! “Once a product is developed, it can never be released into the market without due marketing”. The success or failure of a product depends on its quality in the long run! But to have a shot at the long run, a solid marketing strategy

Read more

9 highly effective churn rate prevention strategies

Customer churn basically refers to the number or percentage of customers who stop paying for a service or product at a certain point in time. In the gaming industry, customer churn is also called player churn.

Read more

Bonuses in real-time: automated and based on player's behaviour

Bonuses have become an integral ammo for gaming operators who desire a steady engagement from their players.

Read more

Customer Data Platform

Big data is very useful in gaming for tracking trends, identifying issues, and enhancing game design. For gaming organisations, having a well-defined business intelligence and consumer analytics strategy is becoming increasingly important.

Read more

SMS Marketing for Online Gaming

SMS stands for Short Message Service. SMS marketing is sending out promotional campaigns in text messages (SMS) for marketing purposes. These messages usually deliver offers, updates, or alerts to customers.

Read more

How to succeed in the Online Gaming Industry?

The global online gaming industry is anticipated to grow at a CAGR of 11.9% during the 2020-2026. The growth of the market is attributed to the growing adoption of video games as a leisure activity among all age groups.

Read more

What are the types of push notifications?

With OptiKPI you can send messages via all the types of push notifications under one roof, and moreover, you can fully automate the process to communicate with your users effectively.

Read more

Real-time Marketing

OptiKPI helps you integrate the real-time marketing feature along with a fully customizable automation platform into your existing marketing model. We know the - “when to”, “what to” and “how to” reach players effectively.

Read more

3 benefits for gaming operators by real-time marketing platforms

Real-time marketing has become an integral part of Gaming industry, do you know why?

Read more

Email Marketing for Gaming industry

Sending out commercial messages to a large group of people via email is considered email marketing. Emails can be sent in various formats for promoting a product or service to all potential and current customers.

Read more

Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights

Player Journey is one of the most important parts of marketing for a gaming operator, it helps them to exploit their interactions with users more effectively.

Read more

Send Push Notifications to Your Players

Being highly personalized & cost-effective, push notifications are one of the best communication channels when it comes to grabbing the attention of customers. When leveraged effectively, it is the best-performing asset.

Read more

How Push Notifications help in Conversions

Conversion is a term that is used in the gaming industry as a scale for measuring the number of newly registered users who have made their 1st time deposits, i.e, when a new user deposits for the 1st time, he’s considered as a successful conversion.

Read more

Bulk Messaging for the Gaming industry

Bulk messaging helps business owners to converse with their target group, advertise the business, transmit crucial updates and build customer engagement.

Read more

Push Notifications in Customer Engagement

Push notifications, when used effectively, will play a significant role in customer engagement. With push notifications, you are one click away from your customers at all times. Since push notifications are hard to ignore...

Read more

What are push notifications?

The effectiveness of Push notifications can be amplified with the help of OptiKPI. Essentially, gaming operators can use OptiKPI to completely automate their marketing campaigns.

Read more

Push Notifications in Customer retention

Push notifications are extremely popular nowadays but are hardly put into action effectively and cost wisely. In OptiKPI we understand gaming operators and help them to leverage push notifications in the most effective way.

Read more

Get to Know OptiKPI: Who We Are?

In 2016, OptiKPI was founded in Helsinki, Finland, by two gaming industry professionals with decades of experience. OptiKPI is a comprehensive real-time marketing automation platform specifically designed for iGaming operators.

Read more

What actually does marketing automation do?

OptiKPI can completely automate the first time deposit flow. When a new user registers in your platform, OptiKPI sends him/ her a personalized greeting with deposit offers in real-time.

Read more

7 best practices to optimise conversion rate of first time deposits

Read more

Taking advantage of player behaviour

What is crucial for a gaming operator's success in decrypting the mystery of “why players do what they do''? Yes, it is a million-dollar question, but the answer is quite simple. Player Behavior; understanding the psychology behind players' actions.

Read more

How to acquire a New Player?

A gaming platform requires a great player acquisition strategy in order to cut the cost of onboarding new customers. The marketing needs to be focused on driving quality traffic toward your site or app.

Read more

Online Gaming Marketing

The online gaming industry has seen an enormous increase in its traffic post Covid19. The need for adventure, entertainment and thrill within the comfort of one’s home has paved the way for a bright future in the gaming industry.

Read more

OptiKPI Actions. What is it?

Push notifications when used effectively will play a major role in customer engagement. With push, you can stay one click away from your customers at all times. Since push notifications are hard to ignore...

Read more

OptiKPI. When do we use SMS campaigns?

You can use SMS Action powered by OptiKPI to deliver highly customized, relevant, and REAL TIME messages to your players. SMS is the best way to reach a customer, for example, when a player tries to make a deposit.

Read more

OptiKPI. When do we use Push Notifications?

Push Notification is an automated message sent by your Gaming Platform powered by OptiKPI to your customers which appears in the notification bar even when your application is not open.

Read more

Fully automated Email Actions with OptiKPI

Email marketing is a traditional way to be connected with your customers & with OptiKPI you can completely automate the process! Every email can be customized with your own template; using merge tags.

Read more

Over and over again. Recurring Actions

Push Notifications / Emails / SMS campaigns can be automated in such a way that it is sent out repeatedly over and over again to your customers at a pre-specified time, this process is called Recurring Actions.

Read more

One time only. Single Send Action

OptiKPI uses Single Send Actions to send out only one Email / SMS / Push notification at a time, it is used mostly for testing purposes. The process ends when the command gets executed thus making it impossible to recur.

Read more

Use Case: How OptiKPI helps you to acquire new players

Manage your newly registered players right from the very first moment of sign up to first deposit, with OptiKPI you can fully automate this process! Newly registered players can be segmented into a group and 1st Time Deposit Bonus SMS can be sent to them

Read more

Funnel Chart: from sign up to loyalty

You can track your customers' journey right off the bat & keep an eye on them during the time of registration to first time deposit, first time stake and so on until the very end of the road which will help you identify

Read more

Bar Chart and Line Chart - Simple yet Powerful

Bar Charts help clarify trends & estimate key values at a single glance while Line charts help you to quickly tell the range, minimum / maximum or anomalies such as gaps or clusters easily.

Read more

Metric: Numbers don't lie!

OptiKPI brings tremendous value to Gaming firms by providing real numbers in real-time, with the help of Metrics you can track & boost your business performance where it needs the most.

Read more

Push notifications for the Gaming Industry

Being highly personalized & cost-effective, push notifications is one of the best communication channels among marketing managers in the online gaming industry.

Read more

Use Case: Real-time Bonus offers for players who are about to drop

OptiKPI will bring your churn ratio to rock bottom levels with its AI boosted automated marketing strategies!

Read more

User Login: the art of greeting players in real-time

We have perfected the art of greeting players in real-time with relevant promos & offers.

Read more

A day in the life of a Customer Support Manager

The day of a Customer Support Manager usually begins with a hot cup of coffee, a list full of missions & great pride in providing support to their Gaming clients, like an Avenger.

Read more

Use Case: Failed Deposit

When a user tries to deposit but fails to complete the transaction & drops off, OptiKPI picks it up in real-time and sends him/her a gentle Push reminder about their pending transaction and an email to the respective Gaming Platform’s customer support.

Read more

Use Case: Player’s balance around 0

OptiKPI has the ability to improve your Online Gaming Platforms retention ratio like never before. Completely automate your marketing strategies and reach your players in real-time.

Read more

Automated birthday greetings to your players

Who wouldn’t love to be surprised on their birthdays? Even a simple wish can make someone’s special day more beautiful than it already is.

Read more

Yay! It’s a Big Win! or Automatic alerts case

Of course, it is very exciting to know playing online that Big Win just happened with someone on the platform. It gives good vibes and you feel that you can win as well!

Read more

Marketing automation in Gaming Industry: why, how and what for?

One of the best automation tools is OptiKPI, it is exclusively designed for the online gaming industry, combined with the power of AI and behavioural targeting, it can boost any gaming platforms performance within a short period of time.

Read more

Player Registration: welcome your new users right off the bat

Identify newly registered players right off the bat & welcome them to your platform with the help of OptiKPI’s engine.

Read more

Use Case: How OptiKPI helps you to engage players

Customer base with loyal players is the most valuable asset for any sort of business to thrive and for a Gaming business to really be profitable in the long run, retaining your customers should be the utmost priority!

Read more

Cards or Segments? That is the question. Chapter 2

Hi! Welcome back to OptiKPI, let’s dive back into the data pool & discuss more on how our segmentation process works.

Read more

Cards or Segments? That is the question. Chapter 1

In OptiKPI we have 2 different, but similar features, called Cards and Segments that act as the backbone for all of your marketing activities. Let’s find out which one is the best!

Read more

Types of Data in simple language. String, Boolean, Date, Float, Integer.

OptiKPI is a marketing automation software dedicated to iGaming operators. Our software can integrate any type of raw data from your Back Office via API - raw data allows us to deliver for you real-time automation!

Read more

Types of Actions in OptiKPI engine.

We use 3 types of Actions in OptiKPI, so you can reach your Players on different stages of their journey.

Read more

Actions. Why do we need it?

OptiKPI is exclusively designed for boosting Online Gaming Platforms Marketing through the roof with precise automated Actions.

Read more

Dolly the sheep. What is the "clone" feature?

Cloning sounds as a concept derived from futuristic movies but trust us, it’s a great feature in OptiKPI that really comes in handy and saves you a lot of time.

Read more

Cards or Segments? Segregate your players with OptiKPI for Target Marketing

In OptiKPI we have 2 different, but similar features, called Cards and Segments that act as the backbone for all of your marketing activities. Let’s find out which one is the best!

Read more
Categories