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A Complete Guide to Marketing your Mobile Game app

Why do gaming apps require a solid marketing strategy? The app stores are flooded with millions of mobile games every year.

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Featured in Gambling News

Our CEO Johnson Irudayaraj participated in an insightful interview with GamblingNews, to explain a little more about our unique offering and incredible technology.

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9 highly effective churn rate prevention strategies

Customer churn basically refers to the number or percentage of customers who stop paying for a service or product at a certain point in time.

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Bonuses in real-time: automated and based on player's behaviour

In order to build a loyal customer base, the gaming operators have taken upon the task to load their customers with coupons.

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Customer Data Platform

Big data is very useful in gaming for tracking trends, identifying issues, and enhancing game design. For gaming organisations, having a well-defined business intelligence and consumer analytics strategy is becoming increasingly important.

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SMS Marketing for Online Gaming

As you all know, SMS stands for Short Message Service. SMS marketing is sending out promotional campaigns in the form of text messages (SMS) for marketing purposes.

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What are the types of push notifications?

With OptiKPI you can send messages via all the types of push notifications under one roof, and moreover, you can fully automate the process to communicate with your users effectively.

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3 benefits for gaming operators by real-time marketing platforms

Real-time marketing has become an integral part of Gaming industry, do you know why?

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Real-time Marketing

OptiKPI helps you integrate the real-time marketing feature along with a fully customizable automation platform into your existing marketing model.

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Customer Segmentation for Gaming Operators

Grouping of your players into various units; small or large, based upon their behavior - commonalities and shared characteristics is called customer segmentation.

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How to succeed in the Online Gaming Industry?

The global online gaming industry is anticipated to grow at a CAGR of 11.9% during the 2020-2026. The growth of the market is attributed to the growing adoption of video games as a leisure activity among all age groups.

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What is the most efficient Email Marketing for Gaming industry?

Sending out commercial messages to a large group of people via email is considered as email marketing. Emails can be sent in various formats for promoting a product or service to all the potential and current customers.

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Send Push Notifications for Your Players

Being highly personalized & cost effective, push notifications are one of the best communication channels when it comes to grabbing the attention of customers. When leveraged effectively, it is the best performing asset.

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Player Journey

Player Journey is one of the most important parts of marketing for a gaming operator, it helps them to exploit their interactions with users more effectively.

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How Push Notifications help in Conversions

Conversion is a term that is used in the gaming industry as a scale for measuring the number of newly registered users who have made their 1st time deposits, i.e, when a new user deposits for the 1st time, he’s considered as a successful conversion.

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Bulk Messaging for Gaming industry

Bulk messaging helps business owners to converse with their target group, advertise the business, transmit crucial updates and build customer engagement.

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Push Notifications in Customer Engagement

Push notifications when used effectively will play a major role in customer engagement. With push, you can stay one click away from your customers at all times. Since push notifications are hard to ignore, you can develop strategies aiming at improving your engagement ratio.

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Push Notifications in Customer retention

Push notifications are extremely popular nowadays but are hardly put into action effectively and cost wisely. In OptiKPI we understand gaming operators and help them to leverage push notifications in the most effective way.

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OptiKPI: who we are and why we are?

OptiKPI is an automation platform that is exclusively set up for operating the marketing end of gaming promoters. The company was founded in May 2016 with a mission to provide uncompromised service to gaming platforms.

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7 best practices to optimise conversion rate of first time deposits.

Gaming operators are expected to allocate huge budgets on marketing campaigns for grabbing the attention of new players. Say, we have successfully acquired 1000 new players, but what good comes of it if the players acquired through such expensive campaigns fail to make deposits?

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Push Notifications for the Gaming Industry

Push notifications are instant messages that pop up at the top or bottom corner of a screen, they may appear differently depending on the users’ browser or mobile device.

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Marketing automation in Gaming Industry: why, how and what for?

One of the best automation tools is OptiKPI, it is exclusively designed for the gaming industry, combined with the power of AI and behavioural targeting, it can boost any gaming platforms performance within a short period of time.

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Online Gaming Marketing

The online gaming industry has seen an enormous increase in its traffic post Covid19. The need for adventure, entertainment and thrill within the comfort of one’s home has paved the way for a bright future in the gaming industry.

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How to acquire a New Player?

A gaming platform requires a great player acquisition strategy in order to cut the cost of onboarding new customers. The marketing needs to be focused on driving quality traffic towards your site or app.

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Taking advantage of player behaviour.

Player behaviour is the key element for a gaming operator's success, trying to decrypt the mystery of “why players do what they do'' is a million dollar question.

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What are push notifications?

Push notifications are alerts that pop up at the corner of a screen, users receive the messages even when they are not active on the app/ site hence they are hard to ignore.

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What actually does marketing automation do?

Marketing automation is designed for marketing departments to effectively promote their product by automating repetitive manual tasks and easily reaching out to customers through multiple channels such as Emails, Push notifications, SMS etc.

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Yay! It’s a Big Win! or Automatic alerts case

Of course, it is very exciting to know playing online that Big Win just happened with someone on the platform. It gives good vibes and you feel that you can win as well!

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Player Registration: welcome your new users right off the bat

Identify newly registered players right off the bat & welcome them to your platform with the help of OptiKPI’s engine.

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User Login: the art of greeting players in real-time

We have perfected the art of greeting players in real-time with relevant promos & offers.

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Use Case: Player’s balance around 0

OptiKPI has the ability to improve your Online Gaming Platforms retention ratio like never before. Completely automate your marketing strategies and reach your players in real-time.

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Automated birthday greetings to your players

Make your player’s birthday more special than it already is by sending out a birthday wish at exactly at 5 pm along with an awesome gift, a special offer exclusively

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Use Case: Failed Deposit

When a user tries to deposit but fails to complete the transaction & drops off, OptiKPI picks it up in real-time and sends him/her a gentle Push reminder about their pending transaction

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A day in the life of a Customer Support Manager

The day of a Customer Support Manager usually begins with a hot cup of coffee, a list full of missions & a great pride in providing support to their Gaming clients, like an Avenger.

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Use Case: Real-time Bonus offers for players who are about to drop

OptiKPI will bring your churn ratio to rock bottom levels with its AI boosted automated marketing strategies! It taps into the power of targeting & delivers the most appropriate messages to your players at the right moment.

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Metric: Numbers don't lie!

OptiKPI brings tremendous value to Gaming firms by providing real numbers in real-time, with the help of Metrics you can track & boost your business performance where it needs the most.

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Bar Chart and Line Chart - Simple yet Powerful

Bar Charts help clarify trends & estimate key values at a single glance while Line charts help you to quickly tell the range, minimum / maximum or anomalies such as gaps or clusters easily.

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Funnel Chart: from sign up to loyalty

With the help of OptiKPI, Gaming firms can now use the analytical power of Funnel Charts to their advantage.

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Use Case: How OptiKPI helps you to engage players

Customer base with loyal players is the most valuable asset for any sort of business to thrive and for a Gaming business to really be profitable in the long run,

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How OptiKPI helps you to acquire new players

Manage your newly registered players right from the very first moment of sign up to first deposit, with OptiKPI you can fully automate this process!

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One time only. Single Send Action

OptiKPI uses Single Send Actions to send out only one Email / SMS / Push notification at a time, it is used mostly for testing purposes.

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Over and over again. Recurring Actions

Push Notifications / Emails / SMS campaigns can be automated in such a way that it is sent out repeatedly over and over again to your customers at a pre-specified time, this process is called Recurring Actions.

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Cards or Segments? That is the question. Chapter 2

Hi! Welcome back to OptiKPI, let’s dive back into the data pool & discuss more on how our segmentation process works.

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Cards or Segments? That is the question. Chapter 1

In OptiKPI we have 2 different, but similar features, called Cards and Segments that act as the backbone for all of your marketing activities.

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Types of Data in simple language. String, Boolean...

Data type is like a dialect through which a man & a computer can communicate about how a specific data is to be used..

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Fully automated Email Actions with OptiKPI.

Email marketing is a traditional way to be connected with your customers & with OptiKPI you can completely automate the process!

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OptiKPI. When do we use Push Notifications?

Push Notification is an automated message sent by your Gaming Platform powered by OptiKPI to your customers which appears in the notification bar even when your application is not open.

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OptiKPI. When do we use SMS campaigns?

You can use SMS Action powered by OptiKPI to deliver highly customised, relevant and REAL TIME messages to your players.

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Types of Actions in OptiKPI Engine

We use 3 types of Actions in OptiKPI, so you can reach your Players on different stages of their journey.

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Actions. Why do we need it?

OptiKPI is exclusively designed for boosting Online Gaming Platforms Marketing through the roof with precise automated Actions.

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OptiKPI Actions. What is it?

Actions are the real deal in OptiKPI for boosting a Gaming Platforms growth! In simple words, Action is a highly personalised marketing campaign that can target a unique segment of players in real time.

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Dolly the sheep. What is the "clone" feature?

Cloning sounds as a concept derived from futuristic movies but trust us, it’s a great feature in OptiKPI that really comes in handy and saves you a lot of time.

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