Push notifications are instant messages that pop up at the top or bottom corner of a screen; they differ depending on users' browser/ mobile device. An exciting attribute of this communication channel is - it is hard to ignore! Push notifications reach users even when they are not active on that app/website; Likewise, smartphones display messages even when locked. Being highly personalized & cost-effective, push notifications are among the best communication channels for the online gaming industry.
What are the types of push notifications?
Following are the two primary types of push notifications,
- Web push notifications
Web push notifications are messages sent to a user's desktop via the web or mobile web. These pop messages appear as an alert from the top or bottom of the desktop screen, depending on the device's design. One of the critical advantages of push notifications is that it always appears on the display screen, even when the user is inactive. It enables one to grab players' attention with ease.
- App push notifications
Mobile app push notifications are pop-up messages that appear on users' mobile devices. Installed applications in a mobile device trigger it. When a user opens the application, a unique identifier (usually called a Push Token) registers for both the app and the device. These IDs help in sending out push notifications. Thus, players receive highly personalized and cost-effective messages via mobile apps.
Why push notifications?
Push notifications are an effective communication medium for engaging your customer base. You can deliver highly relevant messages at the right time and grab players' attention. It adds immense value to your gaming platform by improving the user experience.
Push notifications play a significant role in boosting customer retention, engagement & conversion. Gaming operators can exploit this medium to keep in touch with their customers constantly. Push notifications are a perfect way to encourage your players to engage more.
For example, if you want to improve player journey using Push notifications, automate the following operation using OptiKPI -
- After the player registration
- Immediately send a personalized welcome greeting via push notification.
- Attach FTD Bonus offers.
- If FTD is not made within 24 hours, send a different offer.
- If a player is inactive for 24 hours - Send a reminder push notification.
OptiKPI automates all the use cases! It runs 24/7.
Role of Push Notifications in Customer retention.
Here's an interesting statistic from Forbes, "By boosting your customer retention by 5%, you can increase your profits from 25% to 95%" excellent!
Once you segment your customers based on player behavior, use push notifications for target marketing. It produces tremendous ROI. Even a user, who is seldom active on your app or has forgotten about you, can be retrieved. Send relevant push notifications to stay connected. The trick is to tap their area of interest. With intelligent marketing automation software like OptiKPI, push notifications can be exploited; Instantly grab players' attention, and send exclusive personalized offers. Show your players that you care and yield tremendous results.
To set all of the above into perspective, the following is an example of the player retention use case in OptiKPI.
- OptiKPI automatically scans inactive users for a week.
- It sends out push notifications promoting exciting games for the weekend and exclusive offers to these inactive players.
- OptiKPI automatically tracks players' status and activity (login, placing a bet, depositing cash, etc).
- If the user's status is active, the flow is complete.
- If the user remains inactive, another push notification campaign is automatically initiated.
Thus a player can be reactivated and retained with the help of OptiKPI's Push notification campaigns.
Role of Push Notifications in Customer Engagement.
Since almost all platforms use push notifications, users might feel spammed if they are inundated with irrelevant messages. Quality always stands over quantity! It is essential to deploy personalized and unique offers to engage customers regularly. Send behavior-based messages through app/ web notifications at the right time with personalized and highly relevant content to always stay connected with your customers.
Following is one of the best ways an online casino can use push notifications to engage its customers with the help of OptiKPI's automated flow:
- A new user registers at the casino.
- The platform automatically sends push notifications with welcome greetings.
- OptiKPI checks whether the player has played a game in the next 24 hours.
- If not, he’s sent a gentle reminder push about exciting games.
- After 3 days, the system checks which games he’s played.
- Push notifications with unique offers and free spins related to those games are sent to him.
Engage players 24/7 with the help of automated flows.
How Push Notifications help in Conversions
Stay relevant to drive conversions up, and send Pushes according to your audience's preferences. Segmenting the traffic before delivering messages will substantially impact your marketing.
For instance, a gaming operator can force their conversion ratio to greater heights with the help of OptiKPI's conversion flow. Following is one such automation strategy that uses push notifications to convert a newly registered player into a depositor:
- A new player registers to your platform.
- OptiKPI sends out personalized push notifications with the FTD offer.
- After 24 hours, the system checks whether the player has deposited or not.
- If he has not made any deposit yet, OptiKPI sends a new special offer.
- After he has deposited, the system omits that player from this flow.
Everything mentioned above is in real-time and fully automated by OptiKPI.
Push notifications in the Online Gaming Industry
The Online Gaming industry is one of the fastest-growing industries, especially during COVID-19. With the advent of the digital era, online casinos and real money gaming platforms have expanded their footprint across the globe. The year 2020 saw a tremendous change in the lifestyle of every human being. The pandemic created a need for better entertainment within the comfort of one's couch like never before.
Likewise, the competition also shot up. For gaming operators to stay on top, they have to take advantage of every latest marketing strategy. Push notifications are one such asset that for engaging customer-base efficiently.
There are numerous advantages to using push notifications over other marketing mediums.
Advantages of Push Notifications over other Marketing Mediums:
- Higher rate of engagement
- Higher conversions
- Boost user retention
- Enhanced user experience
- Almost zero-cost marketing medium
- Readily available analytics
Push notifications are a great way to create enormous marketing opportunities for increasing engagement, retention, and sales activities. They contribute to the overall value of your app and website!
What is the best push notification platform for Gaming operators?
A gaming platform should first segment its players according to their behaviors and shoot messages as and when needed. If done manually, this would require a massive amount of resources and time.
OptiKPI is a customer data and marketing analytics automation platform that provides real-time insights and tools to grow your business through better data. Our solution is built from years of experience in the gaming industry. We offer real-time insights and flexible and easy-to-integrate software. Make smarter decisions, drive growth, strengthen your user relationships, increase player profitability & streamline your campaign gaming operations with OptiKPI!
Automate push notification campaigns with the help of OptiKPI. Target players according to their behaviors. Deploy messages automatically and save your time and resource.