How Data-Driven CRM Powers Business Growth

We’ve all heard the term “data-driven” thrown around a lot in recent years—but what does it really mean, and how can it actually help grow your business? Today, we’re diving deep into the concept of data-driven CRM and exploring how platforms like OptiKPI can transform customer relationships. From real-time insights to personalized marketing, we’ll show […]

How Ninja Casino Achieved a 27.3% Uplift in Player Reactivation with Real-Time Data

How can real-time data and personalized CRM campaigns drive player reactivation in the competitive iGaming industry? Ninja Casino found the answer by partnering with OptiKPI, utilizing its real-time data CRM to bring dormant players back to life and keep active users consistently engaged. The result? A 27.3% increase in player logins over just three months. […]