Why Real-Time Data is Essential for Your Sports Betting CRM

Sports betting is exciting when it’s live—and so are your marketing campaigns when it comes to engaging with your sportsbook players. In the fast-paced world of sports betting, where every second counts, engaging players in real time is not just a competitive edge; it’s a necessity. A robust Sports Betting CRM powered by real-time data […]

Streamlining Player Journeys with iGaming Marketing Automation Platforms

In the iGaming industry, timing and relevance are everything. Players expect personalized, seamless experiences across every touchpoint—whether it’s a welcome bonus, reactivation offer, or loyalty reward. Managing these interactions manually is time-consuming and prone to errors, especially at scale. That’s where iGaming marketing automation comes in. Marketing automation empowers operators to streamline player journeys, ensuring […]

iGaming CRM 101: Understanding Player Lifecycles and Optimizing Retention

For online casinos and sportsbooks, retaining players is as critical as acquiring them. While marketing efforts often focus on onboarding new players, a strong retention strategy powered by iGaming customer relationship management (CRM) is essential for long-term growth and profitability. This guide provides an introduction to iGaming customer relationship management, explores the stages of the […]

The Best Value for Money iGaming CRM

In today’s iGaming industry, a CRM is no longer just an optional tool—it’s a fundamental part of maximizing the value of your players. However, with countless CRM solutions available, finding the right platform can feel like a balancing act. You need a solution that offers powerful tools to drive engagement and retention, but without the […]

Play North’s 29% Engagement Boost

– Kim, CRM Manager, Play North The Challenge Play North, a young and ambitious brand in the Netherlands’ newly regulated iGaming market, faced significant challenges at the beginning of 2024. Kim, the CRM manager at Play North, explains: “We struggled with low conversion of our players – we have a good player base, but not […]

Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights

What is a Player Journey in Gaming? Player Journey is a term that is exclusively used in the gaming industry. It can be described as the entire experience a player has while interacting with a gaming brand. A player journey begins right from brand discovery to signup and continues throughout the player’s engagement. It’s not […]

5 Effective Stages of Marketing Funnel for Gaming Operators

What is the secret ingredient for a successful marketing campaign? There are multiple constituents that make up a great campaign. But among those, there lies one of the most efficient ingredients – “The Marketing Funnels”. A smart marketing funnel will help you track where your players are, how likely they are to engage in your […]