Unlocking Player Retention Excellence: 7 Cutting-Edge Player Retention Strategies and Tools for 2024

According to a recent study, gaming businesses with high player retention rates achieve revenue growth that is 50% higher than those with low retention rates. Additionally, the cost of acquiring new players is up to five times higher than the cost of retaining existing players.

How to increase customer retention in your online casino or sports betting site?

Which is more challenging? To attract new players to your platform or customer retention. The answer is quite simple, customer retention for gaming is as complicated as acquiring new players.