How to Automate and Optimize Retention Marketing

Let’s talk about something every iGaming operator knows: getting players is only half the battle. The real challenge? Keeping them engaged with effective marketing automation strategies. Retention marketing is like maintaining a garden—you can’t just plant the seeds (acquire players) and walk away. You need to nurture them (keep them engaged), or they’ll wither away […]

How Data-Driven CRM Powers Business Growth

We’ve all heard the term “data-driven” thrown around a lot in recent years—but what does it really mean, and how can it actually help grow your business? Today, we’re diving deep into the concept of data-driven CRM and exploring how platforms like OptiKPI can transform customer relationships. From real-time insights to personalized marketing, we’ll show […]