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5 Steps to Automate Your Push Notifications and Boost Player Engagement in the Gaming Industry.

Welcome to our blog, where we explore the power of push notifications to drive player engagement in the gaming industry. Gone are the days when reaching out to players meant spending a fortune on TV ads, radio ads, billboards, and email campaigns. Push notifications have revolutionized player engagement by offering a highly actionable and targeted approach.

Push notifications play a crucial role for gaming operators in driving player engagement. One of the major challenges faced is re-engaging inactive players, and push notifications have emerged as the best, most efficient and cost-effective way to capture their attention precisely when it matters. Introducing the concept of push notification automation offers numerous benefits, including increased player engagement and higher conversion rates.

Now let’s dive into the nitty-gritty. Here’s where you’ll find the most important tips for high-converting push notifications. By automating push notifications, operators can maximize their potential benefits, including increased player engagement and conversions. We'll discuss how these notifications can help re-engage inactive players and seize their attention at the right time and moment. In this blog, we’ll walk through the five steps to automate push notifications that every gaming operator may want to leverage.

What are Push Notifications?

Push notifications are a potent communication channel that allows you to engage players with timely, attention-grabbing messages. They add immense value to your player lifecycle strategies by enabling personalized communication, keeping you connected to your audience base.

Game push notifications play a pivotal role in improving engagement and player retention, which is crucial for driving gross revenue. According to a study published in the Harvard Business Review, increasing customer retention by just 5% can lead to a significant boost in profits of up to 95% (Source: HBR, "The Value of Keeping the Right Customers". This finding underscores the immense impact that retaining customers can have on a company's financial success.While various strategies can contribute to profit growth, retaining your existing player base has the biggest impact on your bottom line – and game push notifications are the perfect tool for this.

By segmenting your users based on their behavior, you can deliver targeted marketing communication through push notifications and achieve incredible results. Even players who have become inactive or forgotten about your game can be retained by regularly sending them push notifications. Identify their areas of interest and leverage smart marketing automation software to send targeted communication that captures their attention. Offering exclusive deals to dormant players based on their interests demonstrates that you care, and can yield powerful results.

5 Steps to Automate Your Push Notifications

Step 1: Define Your Goals & Audience

The first step in automating your push notifications is to clearly define your goals and target audience. Are you aiming to increase login rates, boost deposit conversions, or promote a new game? Understanding your objectives will help you craft relevant and compelling messages.

Segmenting your audience is also crucial for delivering personalized and targeted push notifications. By segmenting players based on factors like activity levels, preferences, and behavior, you can ensure that each player receives messages tailored to their specific needs and interests.

Step 2: Craft Compelling Push Notification Copy

Effective push notification copy is clear, concise, and action-oriented. It should grab the reader's attention and compel them to take the desired action, whether it's logging in, making a deposit, or checking out a new game.

Incorporating best practices like using emojis, personalization, and a sense of urgency can significantly improve the effectiveness of your push notifications. Remember, you only have a few seconds to capture the reader's attention, so make every word count.

Step 3: Set Up Automated Triggers

The true power of push notification automation lies in leveraging player behavior and actions to trigger targeted, automated messages. For example, you could set up a trigger to send a push notification to players who haven't logged in for a week, offering them an exclusive bonus or promotion to entice them back.

Similarly, you could trigger push notifications based on a player's favorite games from their last few visits, promoting new releases or updates related to those games. By automating these triggers, you can deliver highly relevant and timely messages without manual intervention.

Step 4: A/B Test & Optimize

A/B testing is a critical component of any successful push notification strategy. By testing different elements of your push notifications, such as content, timing, and visuals, you can identify which variations perform best and drive the highest engagement and conversions.

Continuous A/B testing and optimization will help you refine your push notification campaigns over time, ensuring that you're always delivering the most engaging and effective messages to your audience.

Step 5: Track & Analyze Results

Monitoring key metrics like click-through rates, login rates after receiving a push notification, and conversion rates is essential for measuring the effectiveness of your push notification campaigns. By analyzing this data, you can gain valuable insights into what's working and what needs improvement.


Use these analytics to further optimize your push notification strategy, adjusting elements like messaging, timing, and targeting to maximize engagement and conversions continually. Compared to email and SMS campaigns, automated push notifications are cost-efficient, reach players at the right moment, and are easy to launch and test. Implement push notification automation today and watch your player engagement and conversions soar.

At OptiKPI, we have the expertise and experience in push notification automation to help you reach the full potential of your gaming application. Our team of experts understands the unique challenges faced by gaming operators and can provide tailored solutions to drive player engagement and boost your business outcomes.

By partnering with OptiKPI, you gain access to industry-leading tools and strategies that will elevate your push notification strategy to new heights. Our dedicated team will guide you through the process, ensuring you have the right automation techniques in place for effective player engagement.

Ready to take your push notification strategy to the next level? Book a demo at OptiKPI's website and let our experts demonstrate how we can help you achieve outstanding results through the power of push notification automation.