Configuring the Report
Learn how to define the parameters of your analysis.
Creating a New Report
Generate customized table reports using all available data fields ingested by OptiKPI.
Available Actions
Discover the set of actions you can perform on Customer 360.
Customer Profile Overview
Each Customer 360 Profile contains detailed insights into customer activity, engagement, and financial behavior. Customer Overview Displays basic customer profile details, including account information and key identifiers. Customer Activity History Presents key financial metrics related to the customer’s purchasing value, wagering activity, and betting volume. Peak Activity Hours A heatmap visualization showing the hours when […]
Searching for a Customer
Locate a specific customer by searching using Customer ID, Name, Emails and more.
Best Practices for Using Dashboards
Maximize the effectiveness of the dashboards.
Notification Tab
An overview of system usage, alerts, and pending tasks that require user attention.
Marketing Dashboard
The Marketing Dashboard is designed for marketing managers to assess campaign performance and its impact on business outcomes. Key Metrics and Features The Marketing Dashboard provides marketing managers with a clear understanding of which campaigns drive revenue and engagement, helping to improve campaign strategies.
Business Dashboard
Designed for management teams to assess overall business performance at a glance.
Engagement Dashboard
Designed for marketing teams to evaluate campaign execution and performance.