5 common mistakes in your marketing automation that should be avoided

What is marketing automation?

Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketing automation has revolutionised the marketing process by automating traditional marketing and multifunctional campaigns across multiple channels to deliver personalised messages automatically. Businesses can automate their marketing campaigns to target customers and automatically deliver highly personalized messages across in app push, web push, email, SMS, etc.

Why is marketing automation so important for Gaming Industry?

Players have a lot of options to choose from, they can easily jump from one gaming platform to another without much effort. Hence, it has become increasingly difficult for the gaming operators to raise a loyal customer base.

Marketing automation is a huge asset when handled wisely, the advantages far outweighs defaults if any. The need for marketing automation cannot be overstated in the field of Gaming Industry, since the competition is at an all time high and customers have a lot of other options to choose from, only those operators who manage to read the pulse of their respective customers manage to stay at the top of their game.

Following are some of the benefits of marketing automation in the Gaming industry:

• Marketing team’s resources are saved by eliminating manual repetitive tasks.
• Immense user experience and customer satisfaction ensured by providing attention to all users in real-time.

Gaming Operators Growth

15%

increase in Unique Depositors

34%

Decrease in Churn

25%

Gross Gaming Revenue Uplift

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For optimum performance of your gaming platform, there are several mistakes in marketing campaigns that should be avoided.

1. Limited number of use cases

The ultimate goal of marketing automation tools is to help you automate all your manual marketing tasks. The repetitive tasks put strain on your team's productivity, hence it is important that you manage them with the help of automation. If you’re unable to automate your tasks and depend on manual interference time and again, you’ll end up with poor results. For successful marketing automation, all possible use cases should be automated!

For example:

Welcome offer: Send out personalised automated greetings with exclusive deposit bonus offers to welcome all newly registered right after they sign up, the given campaign is automated and runs in real time with the help of OptiKPI.

Reactivation: You can send an automated gentle reminder sms/ email/ push with a special offer to all the players who were inactive in the past week for getting them back on track.

Birthday greetings: You can completely automate the process of sending out birthday greetings to your customers. It is always pleasant to get a special treat on your special day, isn’t it? It will engage players in an organic way. In OptiKPI you can set the scheduled campaign, when every day at 12 noon you send greetings and special offers to everyone who has the birthday today. Once configured, it will be done automatically.

2. Not using personalized messaging

Personalized messages are one of the key elements that help marketing automation penetrate the market. We can grab the attention of people by addressing them by their names, when the whole process of sending out personalized messages is automated, the conversion rate booms.

For example: Personalized Push messages can be automated and sent to players with unique offers for their favourite games.

3. Spamming users with irrelevant messages

Sending out messages frequently with irrelevant contents will repel your users and might do the exact opposite of marketing. Hence it is of utmost importance to keep the attention of your players, try to help out your customers by providing them timely service and garner their loyalty.

4. Using excel is not automation

Using excel sheets for storing data and sending out manual promotions is not to be considered as marketing automation. And moreover such manual tasks require a tremendous amount of human resource, leading to frequent human errors, thus ultimately affecting your business. Dispose of such acts and make sure to adapt to the modern technologies for a continued survival. The longevity of any business depends on the willingness to adapt to any and all circumstances.

5. Failing to leverage the power of real-time

The advantages of real-time marketing cannot be overstated, as a gaming operator, you are required to connect with your players at the right times. When you reach out to your customers at the right moment and provide them with the right message, you increase the probability of retaining your customers. Thus your retention and churn cycle can be steadily controlled.

For example:

When a player tries to deposit but the transaction fails, you can interfere in real-time, help him identify the problem and complete the transaction successfully.

When a user is about to lose all his balance, he can be detected and sent a message in real-time - “Sorry for your loss, but don’t worry, here is an exclusive bonus code just for you, deposit & win”. Personalised attention, delivered on time, will create a huge positive impact. Players will feel your support and hence stay with your platform.

What is the best marketing automation solution for Gaming Industry?

OptiKPI was exclusively designed for the gaming industry, and combined with the power of AI and behavioural targeting, it can boost any gaming platform’s performance within a short period of time. The customization and automation of personalized messages will further help a platform to connect with your players more effectively than ever. It will help you capture a user's interest and target only on what he is motivated by, thus improving the odds in your favor.

OptiKPI can be easily integrated into a Gaming platform as a marketing automation tool in a span of four weeks and is extremely user-friendly. Any and all campaigns can be customized and automated in real-time. With 24/7 customer support from around the globe OptiKPI guarantees uncompromised service.