Blog

iGaming CRM Strategies, Trends & Insights

Stay ahead with the Best iGaming CRM strategies, latest news & industry trends, and expert insights. Explore data-driven resources, actionable tips, and proven best practices to boost player engagement, maximize retention, and drive business growth

It seems we can't find what you're looking for.

marketing automation
Features

Streamlining Player Journeys with iGaming Marketing Automation Platforms

In the iGaming industry, timing and relevance are everything. Players expect personalized, seamless experiences across...
iGaming CRM
Strategies

iGaming CRM 101: Understanding Player Lifecycles and Optimizing Retention

For online casinos and sportsbooks, retaining players is as critical as acquiring them. While marketing...
Casino CRM Software
Trends

The Trending Features to Look for in Casino CRM Software

As the iGaming industry evolves, so do the expectations of players and the challenges operators...
Best iGaming CRM
Features

The Best Value for Money iGaming CRM

In today’s iGaming industry, a CRM is no longer just an optional tool—it’s a fundamental...
How Data-Driven CRM Powers Business Growth
Strategies

How Data-Driven CRM Powers Business Growth

We’ve all heard the term “data-driven” thrown around a lot in recent years—but what does...
Ninja-Casino1
News

How Ninja Casino Achieved a 27.3% Uplift in Player Reactivation with Real-Time Data

How can real-time data and personalized CRM campaigns drive player reactivation in the competitive iGaming...

It seems we can't find what you're looking for.

It seems we can't find what you're looking for.

Mobile screen
Strategies

What is the most efficient Email Marketing for the Gaming industry?

What is the most efficient Email Marketing for the Gaming industry? Want to know everything...
bernard-hermant-OLLtavHHBKg-unsplash
Strategies

3 Best Customer Loyalty Programs For iGaming Business Success

Online betting and casinos offer thrilling games and rewards to entice their customers. But to...
nik-MAgPyHRO0AA-unsplash
Strategies

6 Highly Effective Call to Action Buttons for iGames

People love customizations so much that they expect a personalized experience in every aspect of...
kenny-eliason-8fDhgAN5zG0-unsplash
Strategies

4 best practices to optimize the conversion rate of first-time deposits: Part 2

Our “7 best practices to optimize the conversion rate of first-time deposits” became quite famous;...
melanie-deziel-U33fHryBYBU-unsplash
Strategies

Strategic Player Segmentation: Elevating iGaming Success

Enhancing Gaming Engagement through Effective Segmentation The landscape of the Video Game Market has matured...

It seems we can't find what you're looking for.

See OptiKPI in Action
Start Your 6-Day Free Trial

Explore how leading iGaming operators improve FTD conversion and automate player engagement through real-time CRM and intelligent workflows.