Online gaming industry is a highly competitive space. It requires tremendous marketing prowess for continued success in this space. User acquisition demands big budgets; hence, most operators search for cost-effective mediums. Most of these cost-effective methods prove to be shortfalling other than push notifications.
Being highly personalized & cost effective, push notifications are one of the best communication channels when it comes to grabbing the attention of customers. When leveraged effectively, it is the best performing asset. But in order for a sustained engagement, spamming players with frequent irrelevant pop up messages should be avoided, instead personalized relevant messages should be sent at proper times.
OptiKPI is a marketing automation platform that successfully blended push notifications for seamless engagement. With its help, gaming operators can now stay connected with players round the clock and send out highly personalized automated messages in real-time.
Use case 1: Send out personalised automated greetings (push notifications) with exclusive deposit bonus offers to welcome all newly registered players right after they sign up. Automated this campaign and run it in real-time using OptiKPI.
Use case 2: When players exhaust their balance, use OptiKPI to send automated push notifications with a special offer on their favorite game. Since such highly personalized messages reach players at the right time, they are more likely to respond positively.
Enforcing highly effective marketing strategies will help you build a brand and loyal customer base. Take your online gaming product to the next level with our sustainable online gaming marketing approach.