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Types of Data in simple language. String, Boolean, Date, Float, Integer.

OptiKPI is a marketing automation software dedicated to iGaming operators. Our software can integrate any type of raw data from your Back Office via API - raw data allows us to deliver for you real-time automation!

Data types are like a dialect through which a man & a computer communicates. It is a type of classification that tells the compiler or interpreter how the programmer intends to use that specific data. Most programming languages support data types, such as integers, real numbers, characters or strings, and Boolean. This article will teach you about data types in simple language, along with examples.

The following are the different data types:

String Data

A string data type represents texts rather than numbers. It consists of a set of characters that can also contain spaces and numbers.

String data represents a sequence of characters.

Example: “11”-”1”= “111”

Boolean Data

A boolean data type can contain only two possible values: either “1” or “0”. Boolean data represents logical true or false.

Example: True, False.

Date Data

Date data contains values of a calendar date. Internally, a calendar date is stored as an integer value equal to the number of days. Therefore, DATE values can be used in arithmetic expressions because they are stored as integers.

Example: The default display format of a DATE column looks like - “mm/dd/yyyy”

Float Data

A float is a number data type but not an integer because it includes a fraction represented in decimal format.

Float data represent numbers with fractional parts.

Example: 11.1111111, -90.6, 0.0

Integer Data

Integer data is a type of data for whole numbers. Integral data types may be of different sizes and may or may not be allowed to contain negative values.

Integer data represent whole numbers.

Example: Integer: 11, -1, 0, 123

What is OptiKPI and why do we care about Data Types?

OptiKPI is a marketing automation software dedicated to iGaming operators. Our software can integrate any type of raw data from your Back Office via API - raw data allows us to deliver for you real-time automation! We follow the List concept to pull data from your casino's (any iGaming site / app) back office. Your data is in safe hands, we encrypt your data, store it at Ireland servers and guarantee 100% security.

Following are some of the different types of lists - each of them contains from different data types:

  • User list
  • Game transaction list
  • Deposit and withdrawal list
  • Free spin usage list

We can slice and dice the data from the lists to group your players into different groups using OptiKPI. Thus, we can initiate target marketing campaigns for higher conversion rates. Read How Customer Segmentation Works in OptiKPI to know more.

OptiKPI enables gaming operators to leverage data to grow their businesses. We assist you in creating customized player journeys. Our long-term systematic marketing approach allows you to build a strong gaming brand.

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