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Mastering Retention: The Comprehensive Approach of OptiKPI
In the iGaming industry, operators are navigating through a market that's not just saturated but fiercely competitive. With the cost per acquisition (CPA) soaring, the challenge of standing out while managing expenses has never been more daunting.
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ICE London 2024
Discover the pinnacle of gaming & gambling at ICE London 2024! Explore innovations, expert insights, key attractions, and industry-leading conferences. Join 35,000+ professionals and 600+ exhibitors at this immersive event.
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OptiKPI: Meet our Talents (Episode #5)
Hey there! Welcome to the latest episode of "Meet our Talents"! Today, we're introducing you to Hari Gopalakrishnan, a Product Head at OptiKPI, who's been in the gaming industry for 18 years.
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OptiKPI: Meet our Talents (Episode #4)
Neha Achari is an experienced marketing professional in the Gaming Industry with 9+ years of experience. She is a Retention Specialist at OptiKPI, and has handled teams of 20 enthusiasts. She is a go-getter who is always open to new opportunities
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OptiKPI: Meet our Talents (Episode #3)
Meet our Talents. In this episode, we have Mr. Jobin Jose with us. He is our Senior Digital Marketing Specialist who easily solves complex marketing challenges.
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OptiKPI: Meet our Talents (Episode #2)
Welcome to the 2nd edition of Meet our Talents - This interview segment will feature interesting exchanges and facts on everyday professionals in the software industry.
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OptiKPI: Meet our Talents (#1st Episode)
Hello Everyone! Welcome to OptiKPI’s blog “Meet Our Talents” (special edition). Since we have been quite busy with our technical end for so long, we have decided to take some time off to introduce our incredible team to you.
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OptiKPI: Journey Builder Feature
Player behavior can be defined as the features of players that cause them to behave in a certain way. In the upcoming sections, let us dive deep into player behavior.
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Get to Know OptiKPI: Who We Are?
In 2016, OptiKPI was founded in Helsinki, Finland, by two gaming industry professionals with decades of experience. OptiKPI is a comprehensive real-time marketing automation platform specifically designed for iGaming operators.
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OptiKPI Actions. What is it?
Push notifications when used effectively will play a major role in customer engagement. With push, you can stay one click away from your customers at all times. Since push notifications are hard to ignore...
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Use Case: How OptiKPI helps you to acquire new players
Manage your newly registered players right from the very first moment of sign up to first deposit, with OptiKPI you can fully automate this process! Newly registered players can be segmented into a group and 1st Time Deposit Bonus SMS can be sent to them
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Use Case: How OptiKPI helps you to engage players
Customer base with loyal players is the most valuable asset for any sort of business to thrive and for a Gaming business to really be profitable in the long run, retaining your customers should be the utmost priority!
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Types of Actions in OptiKPI engine.
We use 3 types of Actions in OptiKPI, so you can reach your Players on different stages of their journey.
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Game Changer: Automate Your Bonuses & Free Spins for Skyrocketing Revenue
5 Steps to Automate Your Push Notifications and Boost Player Engagement in the Gaming Industry
Drip, Drip, Success: Mastering the Art of Drip Email Marketing for Online Casinos
4 Email Automation Hacks You NEED to Implement Today (for the iGaming Pro)
The Power of Influencer Marketing in iGaming
Emerging Trends in iGaming Marketing for 2024
Strategic Initiation: When Should Casino Platforms Kickstart Player Retention?
Power Plays in iGaming: Unraveling Strategies and Smart Solutions
How to improve player engagement in iGaming: A comprehensive guide
7 best practices to optimise conversion rate of first time deposits
Unlocking Player Retention Excellence: 7 Cutting-Edge Player Retention Strategies and Tools for 2024
Elevating Player Satisfaction: The Science of Personalization and AI in iGaming
From Data to Strategy: How Marketing Automation Transforms iGaming Campaigns
Customer Segmentation: The Power of Personalization for Business Success
The Best iGaming CRM for Unprecedented iGaming Success
Mastering Customer Segmentation and Targeting
Multi-Channel Marketing in iGaming: Strategies for Success
How to increase customer lifetime value in iGaming: Top 5 key strategies
Winning Marketing Campaign for Your Online Gaming Site (How to Set Up)
How to Prevent Online Gaming Frauds 
3 Successful Strategies for Improving Your Deposit Rates
4 best practices to optimize the conversion rate of first-time deposits: Part 2
Multi-Channel Marketing platform for online casino and gambling sites
How to run a successful online casino?
4 differences between customer acquisition and customer retention in Gaming
How to Promote Online Gaming Sites?
4 Reliable Marketing Strategies for your Gaming Business
Evolution in the online gaming industry
Digital Marketing for the Gaming Industry
5 Best Gaming Marketing Campaigns ever
Use Case: how to double your FTD conversion rates?
Best Player Onboarding Strategies for Smooth Conversions on Gaming Platforms
6 Ultra Effective Strategies for Referral Marketing
5 Effective Stages of Marketing Funnel for Gaming Operators.
6 Highly Effective Call to Action Buttons for iGames
A complete guide to marketing your mobile game app
Bulk Messaging for the Gaming industry
7 best practices to optimise conversion rate of first time deposits
Online Gaming Marketing
Hot Topic 2024: The Escalating Significance of Responsible Gambling
10 Key Elements Influencing Casino Players' Loyalty
3 best customer loyalty programs for gaming operators
How to boost customer loyalty for online casino: 100% successful strategy from OptiKPI
How to increase daily active users on your online gaming platform?
How to increase customer retention in your online casino or sports betting site?
9 highly effective churn rate prevention strategies
Bonuses in real-time: automated and based on player's behaviour
Use Case: Real-time Bonus offers for players who are about to drop
Automated birthday greetings to your players
SMS Marketing for Online Gaming
What are the types of push notifications?
Send Push Notifications to Your Players
How Push Notifications help in Conversions
Push Notifications in Customer Engagement
What are push notifications?
Push Notifications in Customer retention
OptiKPI. When do we use SMS campaigns?
OptiKPI. When do we use Push Notifications?
Email Marketing for Gaming industry
Fully automated Email Actions with OptiKPI
Over and over again. Recurring Actions
One time only. Single Send Action
How Player Journey helps your Online Casino business?
Player Reactivation Journey - Bring your Players Back to Site
User Journey in Retention Strategies for Online Games
How segmentation works in OptiKPI
Manual Marketing vs. Marketing Automation in Gaming Industry
Real-time Marketing
3 benefits for gaming operators by real-time marketing platforms
Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights
Taking advantage of player behaviour
What is a 3rd party provider? Why do we use them?
Customer Data Platform
How to succeed in the Online Gaming Industry? 
What actually does marketing automation do?
How to acquire a New Player?
User Login: the art of greeting players in real-time
A day in the life of a Customer Support Manager
Use Case: Failed Deposit
Use Case: Player’s balance around 0
Yay! It’s a Big Win! or Automatic alerts case
Marketing automation in Gaming Industry: why, how and what for?
Player Registration: welcome your new users right off the bat
Cards or Segments? That is the question. Chapter 1
Actions. Why do we need it?
Dolly the sheep. What is the "clone" feature?
Funnel Chart: from sign up to loyalty
Bar Chart and Line Chart - Simple yet Powerful
Metric: Numbers don't lie!
Cards or Segments? That is the question. Chapter 2
Types of Data in simple language. String, Boolean, Date, Float, Integer.
Cards or Segments? Segregate your players with OptiKPI for Target Marketing