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How Player Journey helps your Online Casino business?

 
Dec 30, 2022

OptiKPIs Player Journey, a critical component of marketing automation software, can guide players toward specific goals, such as making the first deposit, trying a new game, or returning after a period of inactivity.

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Player Reactivation Journey - Bring your Players Back to Site

 
Dec 21, 2022

As per the 80/20 rule, 80% of your profits are generated by the best 20% of your customers. That is, 20% of your loyal players generate 80% of your total business revenue, and 20% of your most productive time generates 80% of your productivity

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User Journey in Retention Strategies for Online Games

 
Jun 23, 2022

Is your online gaming platform (casino/ sports betting/ real money games) technically sound but not getting enough traffic? Don’t worry! We are here to address your challenges and provide you with A1 solutions.

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How segmentation works in OptiKPI

 
Feb 28, 2022

OptiKPI follows a simple approach to help you segment your players. Set filters and let our rule engine provide you with precise results.

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Manual Marketing vs. Marketing Automation in Gaming Industry

 
Feb 22, 2022

Marketing is the make-or-break component to a gaming brand’s success. Even when developing a world-class game, success is not guaranteed without due marketing. Manual marketing and marketing automation are both similar and dissimilar.

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Real-time Marketing

 
Jul 26, 2021

OptiKPI helps you integrate the real-time marketing feature along with a fully customizable automation platform into your existing marketing model. We know the - “when to”, “what to” and “how to” reach players effectively.

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3 benefits for gaming operators by real-time marketing platforms

 
Jul 26, 2021

Real-time marketing has become an integral part of Gaming industry, do you know why?

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Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights

 
Jun 28, 2021

Player Journey is one of the most important parts of marketing for a gaming operator, it helps them to exploit their interactions with users more effectively.

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Taking advantage of player behaviour

 
Apr 27, 2021

What is crucial for a gaming operator's success in decrypting the mystery of “why players do what they do''? Yes, it is a million-dollar question, but the answer is quite simple. Player Behavior; understanding the psychology behind players' actions.

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