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What is a 3rd party provider? Why do we use them?

 
Sep 26, 2022

In this article, you will learn about 3rd party providers, their advantages and disadvantages, and how we use them in our marketing automation software to provide the best service to our clients. Why wait? Let's jump straight into the subject!

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Customer Data Platform

 
Aug 24, 2021

Big data is very useful in gaming for tracking trends, identifying issues, and enhancing game design. For gaming organisations, having a well-defined business intelligence and consumer analytics strategy is becoming increasingly important.

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How to succeed in the Online Gaming Industry?

 
Jul 21, 2021

The global online gaming industry is anticipated to grow at a CAGR of 11.9% during the 2020-2026. The growth of the market is attributed to the growing adoption of video games as a leisure activity among all age groups.

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What actually does marketing automation do?

 
May 06, 2021

OptiKPI can completely automate the first time deposit flow. When a new user registers in your platform, OptiKPI sends him/ her a personalized greeting with deposit offers in real-time.

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How to acquire a New Player?

 
Apr 23, 2021

A gaming platform requires a great player acquisition strategy in order to cut the cost of onboarding new customers. The marketing needs to be focused on driving quality traffic toward your site or app.

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User Login: the art of greeting players in real-time

 
Apr 13, 2021

We have perfected the art of greeting players in real-time with relevant promos & offers.

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A day in the life of a Customer Support Manager

 
Mar 30, 2021

The day of a Customer Support Manager usually begins with a hot cup of coffee, a list full of missions & great pride in providing support to their Gaming clients, like an Avenger.

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Use Case: Failed Deposit

 
Apr 13, 2021

When a user tries to deposit but fails to complete the transaction & drops off, OptiKPI picks it up in real-time and sends him/her a gentle Push reminder about their pending transaction and an email to the respective Gaming Platform’s customer support.

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Use Case: Player’s balance around 0

 
Apr 13, 2021

OptiKPI has the ability to improve your Online Gaming Platforms retention ratio like never before. Completely automate your marketing strategies and reach your players in real-time.

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Yay! It’s a Big Win! or Automatic alerts case

 
Mar 30, 2021

Of course, it is very exciting to know playing online that Big Win just happened with someone on the platform. It gives good vibes and you feel that you can win as well!

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Marketing automation in Gaming Industry: why, how and what for?

 
Mar 31, 2021

One of the best automation tools is OptiKPI, it is exclusively designed for the online gaming industry, combined with the power of AI and behavioural targeting, it can boost any gaming platforms performance within a short period of time.

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Player Registration: welcome your new users right off the bat

 
Mar 30, 2021

Identify newly registered players right off the bat & welcome them to your platform with the help of OptiKPI’s engine.

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Cards or Segments? That is the question. Chapter 1

 
Mar 25, 2021

In OptiKPI we have 2 different, but similar features, called Cards and Segments that act as the backbone for all of your marketing activities. Let’s find out which one is the best!

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Actions. Why do we need it?

 
Mar 24, 2021

OptiKPI is exclusively designed for boosting Online Gaming Platforms Marketing through the roof with precise automated Actions.

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Dolly the sheep. What is the "clone" feature?

 
Mar 24, 2021

Cloning sounds as a concept derived from futuristic movies but trust us, it’s a great feature in OptiKPI that really comes in handy and saves you a lot of time.

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