Betting on Retention: Lataamo’s Unique Challenge
Lataamo, a young and innovative online casino operating under an Estonian license, faced a critical business challenge in early 2023. Despite its unique approach to player onboarding and engagement, the two-year-old brand needed to focus on reactivation and player retention in the competitive iGaming market.
Sami, the CRM manager at Lataamo, explains their unique positioning:
“From the very beginning, Lataamo differentiates itself: players must deposit before the registration and spin a Bonus Wheel. The Bonus Wheel is a key advantage for Lataamo players, keeping the excitement and engagement – it appears at random life stages for the player based on their history and offers Free Spins for the hottest game of the week.”
Raising the Stakes: OptiKPI as the Game Changer
To address their retention and reactivation challenges, Lataamo turned to OptiKPI. The powerful real-time CDP and CRM software enabled Lataamo to:
- Segment players based on their behavior and deposit history
- Create targeted weekly campaigns
- Deliver personalized offers through email and SMS
- Assign bonuses in real-time
Sami highlights the importance of personalization:
“For Lataamo, it was super important to offer relevant offers for players based on their behavior. OptiKPI helped us segment players into two batches: those with medium or high deposit ranges.”
Spinning Success: Tailored Campaigns in Action
With OptiKPI integrated, Lataamo launched a series of data-driven weekly campaigns throughout 2023 and 2024. The implementation focused on:
- Behavioral Segmentation: Players were divided into two groups based on their average weekly deposit amount.
- Personalized Offers:
- Players in the lower deposit segment were offered a generous number of Free Spins for the Game of the Week when making a qualifying deposit.
- High-value players were rewarded with premium “Super Free Spins” for the Game of the Week upon making a larger qualifying deposit.
- Multi-Channel Communication: Targeted messages were sent via both email and SMS to reach players effectively.
- Real-Time Bonus Assignment: OptiKPI enabled Lataamo to assign bonuses instantly based on player actions.
Hitting the Jackpot: Lataamo’s Winning Results
The impact of OptiKPI on Lataamo’s performance was remarkable. Sami enthusiastically reports:
“The open ratio of Email Campaigns was very high (31.2% on average) and the conversion rate uplift consisted of 8.9%!”
These metrics underscore the campaign’s success in driving both engagement and conversions:
- High email open rates demonstrated the effectiveness of their targeting and messaging.
- The significant 8.9% uplift in conversion rates showed that the personalized offers resonated with players.
- The campaigns successfully reactivated players and improved retention, addressing Lataamo’s primary challenge.
Lessons from the Casino Floor
- Personalization Pays Off: Tailoring offers based on player behavior led to higher engagement and conversion rates.
- Multi-Channel Approach: Utilizing both email and SMS ensured broader reach and effectiveness.
- Real-Time Engagement: The ability to assign bonuses instantly kept players excited and active.
- Data-Driven Decisioning: OptiKPI’s segmentation capabilities allowed for more targeted and effective campaigns.
Place Your Bets on Success
Ready to boost your conversion rates and player engagement in the competitive world of iGaming? With OptiKPI, you can:
- Implement sophisticated player segmentation based on real-time behavior
- Deploy targeted marketing strategies across multiple channels
- Create and manage personalized bonus schemes
- Measure and optimize campaign performance in real-time
As Sami from Lataamo says,
“OptiKPI helped Lataamo to set, orchestrate and reach out to players at the right time, with the right message.”
Don’t leave your success to chance. Contact us today and let OptiKPI help you spin up a winning strategy for player engagement and retention.
FAQ’s
Conversion rate is the percentage of users who take a desired action, like signing up, purchasing, or downloading, out of the total visitors. It reflects how effectively a campaign or platform turns visitors into customers.
Conversion rate is a key performance metric that directly impacts revenue. A higher conversion rate means better ROI from your traffic, showing that your website or campaign successfully drives user actions.
Conversion rate is calculated by dividing the number of conversions by the total number of visitors, then multiplying by 100. For example, 50 conversions from 1,000 visitors equals a 5% conversion rate.
A “good” conversion rate varies by industry, but generally, 2%–5% is standard. For optimized campaigns, it can exceed 10%, especially with personalized experiences and targeted offers.
Improving conversion rate involves optimizing landing pages, simplifying forms, using strong CTAs, improving load speed, and personalizing content. A/B testing and analyzing user behavior are also effective strategies.
Yes, a clean, intuitive, and mobile-friendly design can significantly boost conversion rates. If users find your site easy to navigate and visually appealing, they’re more likely to take action.
Tools like Google Analytics, Hotjar, Optimizely, and HubSpot help track user behavior, run A/B tests, and identify bottlenecks—allowing you to optimize your funnel for better conversions.
