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Multi-Channel Marketing platform for online casino and gambling sites

We all know that even though the online gaming industry is booming like never before; the competition among the rivals is also at an all-time high. This has led to enormous, endless battles between companies to grab players. Using a highly sophisticated marketing automation platform might be your only solution.


This article provides you with all the challenges an online gaming operator faces when communicating with players and how to tackle them effectively. Additionally, find answers to what the best online casino marketing strategies are and what multi-channel marketing platforms are used for marketing. The online gaming industry is one of the fastest-growing domains in the world. The huge advancements in technology are the major throttle that keeps the industry engine in full motion. How big is the online gaming industry? In 2023, the worldwide online gaming industry is expected to be worth more than $92.9 billion USD. The market is already worth almost 59 billion US dollars, and it is expected to quadruple in the following years.

Online gambling entails using the internet to play casino games, poker, and sports betting. The online gambling business is expanding in many places due to the expansion of accessible technology (for example, smartphones and apps), increased trust of gamblers paying online, and the rising digitalization of the globe. In addition, following the legalization of sports betting and online casinos by significant countries, online gambling organizations are now permitted to expand their sports betting sectors and online casino games, consequently helping the market's growth.

How to properly gain using such opportunities? We all know that even though the online gaming industry is booming like never before; the competition among the rivals is also at an all-time high. This has led to enormous, endless battles between the best online casino game companies. Using a highly sophisticated casino marketing automation platform might be your only solution. This article provides you with all the challenges a gaming operator faces when communicating with players and how to tackle them effectively. We will introduce the best multi-channel marketing platform for online casino and gambling sites and explain all about it and its uses.

Casino marketing is becoming increasingly popular as more people are turning to online gambling sites to play their favorite casino games to win real money. The best online casinos offer a wide variety of games and bonuses that attract players from all around the world. Casino marketing can help bring in more customers by using targeted ads and promotions, as well as providing helpful information about the latest trends in online gaming. Online poker is also becoming increasingly popular, with many sites offering cash prizes for winning tournaments. With all these opportunities available, casino marketing is becoming an essential part of any business’s digital strategy.

What is a multi-channel marketing platform?

Multi-channel marketing platforms enable businesses to connect with customers through different communication channels. Companies utilize multi-channel strategies to interact with consumers across multiple platforms. Some of the channels are as follows:

  • Email
  • Mobile application notifications
  • Direct mail
  • SMS
  • Push notifications

A successful cross-channel or multi-channel marketing campaign results from successful multi-channel communication. Are multi-channel networks good? Why use multi channel marketing? How multi-channel communication to be used in the online casino games industry? These are some of the questions we have covered in the upcoming sections.

Why use multi-channel marketing?

Multi-channel marketing platforms are the need of the hour for every significant business worldwide. Multi-channel messaging for online gambling sites empowers companies to stay in touch with their players anytime on their favorite communication medium. Some of your customers may prefer a specific communication and multi-channel marketing software lets you do that.

Some of the best multi-channel marketing software also supports automation in real-time. One such software is OptiKPI - one of the most effective marketing automation software for the iGaming industry. OptiKPI is the best marketing automation tool for online sports betting companies, online casino operators, and any gambling sites. We’ll cover more on the performance of OptiKPI in the following sections. 

Thanks to technological advances, everyone may now access information whenever and wherever they choose. Taking advantage of people's access to data via numerous channels will influence the success of your gaming brand. Being visible in many channels allows your online gaming business to reach and connect with your players on their preferred platforms. Are multichannel networks good? Let us see some of the benefits of using it.

Advantages of employing multichannel marketing platforms

Advantages of multichannel marketing

Following are the perks of employing a multi-channel messaging platform for online casinos, online gambling, and the online gaming industry:

  • Extensive reach of your players
  • Boost in engagement and retention
  • Marketing across several channels
  • Improvement in customer experience
  • Increased customer loyalty

To achieve these market advantages, simply deploy these multi-channel strategies:

  • Break down the goals: have a clear picture of your marketing. Your brand needs to create a cohesive message across different channels. Carefully plan your campaigns and the communication medium used for that particular message. You can discuss your requirements with OptiKPI’s customer support and get customized marketing strategies drafted exclusively for you.  
  • Improve the performance of a multi-channel marketing platformIt is critical to have marketing technology solutions that allow you to track how campaigns perform across all channels. The implementation of such a platform makes a real difference. The performance is directly proportional to how gaming operators leverage their user data. Platforms such as OptiKPI for marketing measurement and optimization provide marketing analytics that supports exact marketing attribution and aid in collecting relevant behavioral information across your channels. It can later be used for tweaking your settings.
  • Create several touchpoints: One of the advantages of multi-channel marketing is the formation of several touchpoints. It gives information that may be utilized in future marketing efforts. Customer journeys are essential for creating a path of meaningful interactions between you and your users. As a result, OptiKPI has created a dedicated feature for this purpose - "Journeys". It assists you in creating memorable user flows and serves as an essential component in boosting your gaming brand. The Journey feature combines customized procedures with marketing automation to connect every brand touchpoint and provide a seamless user experience across multi channels. Read more on Journey Builder Feature.
  • Recognize your target audienceUnderstanding your target demographic is critical for developing a marketing plan. Your target audience's tastes and behavior determine which marketing plan will be more effective. Knowing your customer's favorite games and communication channels, for example, will assist you in deciding which communication platform to prioritize while delivering the promotions. Read Taking Advantage of Player Behavior to recognize your target audience better. 
  • Maintain constant communication: Streamlining your brand's appearance, feel, and services across all platforms improve brand memory. You can use OptiKPI to connect with your players 24/7 in real time. To automate your marketing activities, choose OptiKPI as your marketing automation software. Simply input your data, configure your campaigns, and let our marketing engine do the rest. In real-time, you may develop automated campaigns to welcome newly registered players and send birthday wishes, tournament notifications, and massive victory announcements, among other things. Personalizing mass communications increases their efficacy. Personalize all of your messages by addressing your customers by their first names (merge username tags). To engage large-scale players effectively, read Bulk Messaging in Gaming Industry
multi-channel marketing strategies

What is the best multi channel communication platform for online gaming sites?

OptiKPI is by far the best multichannel communication platform for iGames in the market. Use OptiKPI as your multi-channel platform. OptiKPI supports real-time automation that delivers personalized campaigns based on player behavior. These messages are delivered via different communication mediums according to the player's preference. Gaming operators should use a multichannel platform and the added advantage of real-time executions for increased marketing ROI. The perk of using OptiKPI is exactly that; it allows you to automate all your marketing campaigns and never worry about it in the future. 

Fantasy sports have become increasingly popular in the last decade, leading to an influx of online sports betting and affiliate marketing opportunities. With this increased attention, OptiKPI has been created to help streamline the process of promoting these services. As fantasy sports continue to gain traction in the coming years, it will be important for marketers to make use of these powerful marketing automation tools in order to capitalize on this trend.

For example, you can use OptiKPI to automatically send Free Spins / Bonus Codes / Campaigns via API triggered by player behavior - no more waste of marketing budget for bulk bonuses or bulk messaging!

We help you reach your players via multi-channels with a single click. In addition, our real-time engine lets you connect with players at the right time.

Why use OptiKPI? We get to the bottom of the problem and provide you with the best marketing solutions.

You can connect with our team, discuss and see it for yourself. Book your demo today.