5 Best Gaming Marketing Campaigns ever
Since the age of empires, humans have always shown their deep appreciation for leisure games. Yes, it is well-known that people love spending time and money on leisure activities. Enter 2020, with the world abruptly shutting its doors to all sorts of public gatherings and leisure activities due to the You-Know-Who Virus. A massive void […]
Top Strategies for Online Gaming Marketing Success
Online gaming marketing has become crucial as the gaming industry expands rapidly, attracting diverse players worldwide. Unlike in the past, gamers are now from various demographics. There seems to be no age or gender barrier. Gamers today include the likes of athletes, older women, lone rangers, or just about any human being looking for entertainment. […]
How to Promote Online Gaming Sites?
The online gaming industry has become such a highly competitive space it feels like the gaming sites are in a continuous tug of war contest with fellow competitors. Acquiring players and retaining them is the key to survival in the gaming industry. Marketing is the most crucial element for success! Since the gaming sector engages digitally, employing […]
Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights
What is a Player Journey in Gaming? Player Journey is a term that is exclusively used in the gaming industry. It can be described as the entire experience a player has while interacting with a gaming brand. A player journey begins right from brand discovery to signup and continues throughout the player’s engagement. It’s not […]
5 Effective Stages of Marketing Funnel for Gaming Operators
What is the secret ingredient for a successful marketing campaign? There are multiple constituents that make up a great campaign. But among those, there lies one of the most efficient ingredients – “The Marketing Funnels”. A smart marketing funnel will help you track where your players are, how likely they are to engage in your […]
What is the most efficient Email Marketing for the Gaming industry?
What is the most efficient Email Marketing for the Gaming industry? Want to know everything about email marketing and how it can help your gaming business? Do you know the best strategies for improving the quality of your email marketing? Want to get your hands on automated software to solve all your marketing worries? If […]
6 Highly Effective Call to Action Buttons for iGames
People love customizations so much that they expect a personalized experience in every aspect of their life. As you know, the iGaming industry is a jungle; it is a perfect example of the phrase, “Survival of the fittest.” Only the strongest survive here! Roughly every year, dozens of online gaming businesses shut their doors. The […]
Strategic Player Segmentation: Elevating iGaming Success
Enhancing Gaming Engagement through Effective Segmentation The landscape of the Video Game Market has matured significantly, driven by technological advancements. Tools empowered by gamer segmentation, game segmentation, and segmentation for gaming, such as deep data analytics, marketing automation, and personalized content, have revolutionized this space. This evolution has fueled intense competition among gaming operators. Players […]