Mastering Customer Segmentation and Targeting: iGaming Success
In this comprehensive guide, we delve into the profound impact of customer segmentation and targeting in the iGaming industry, exploring how it can drive exponential growth and propel your brand to new heights.
How to increase customer lifetime value in iGaming: Top 5 key strategies
LTV refers to the total value that a customer will bring to your business over the course of their lifetime. By understanding and increasing LTV, iGaming operators can attract and retain high-value customers, increase their revenue per customer, and ultimately grow their business.
SMS Marketing for Online Gaming
SMS stands for Short Message Service. SMS marketing is sending out promotional campaigns in text messages (SMS) for marketing purposes. These messages usually deliver offers, updates, or alerts to customers. Also, OTP’s are widely sent via SMS for authentication purposes.
Push Notifications for the Gaming Industry
Being highly personalized & cost-effective, push notifications is one of the best communication channels among marketing managers in the online gaming industry.
Unlocking Player Retention Excellence: 7 Cutting-Edge Player Retention Strategies and Tools for 2024
According to a recent study, gaming businesses with high player retention rates achieve revenue growth that is 50% higher than those with low retention rates. Additionally, the cost of acquiring new players is up to five times higher than the cost of retaining existing players.
5 Best Gaming Marketing Campaigns ever
Did all gaming platforms benefit? Of course not. With the surge in gaming participation, the competition between the gaming operators also took off to crazy heights. Those who took advantage of the situation managed to rise with the trend. Others, not so lucky. Countless gaming firms shut down during the pandemic, yet others cased in.
Online Gaming Marketing
The online gaming industry has seen an enormous increase in its traffic post Covid19. The need for adventure, entertainment and thrill within the comfort of one’s home has paved the way for a bright future in the gaming industry.
How to Promote Online Gaming Sites?
The gaming business constantly quests for advancements, and marketers must regularly adapt by fine-tuning their marketing strategies. Let’s look at what promotions and marketing are and why it is essential to your gaming business.
Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights
Player Journey is one of the most important parts of marketing for a gaming operator, it helps them to exploit their interactions with users more effectively.
5 Effective Stages of Marketing Funnel for Gaming Operators
Deploying such marketing funnels are the real deal when it comes to successful campaigns. In this article, we will help you understand the fundamentals of a marketing funnel and how to deploy them more effectively.