Redefining Loyalty Programs: Moving Beyond Points
Let’s be honest: Traditional loyalty programs, with their point-earning systems and generic rewards, don’t inspire much excitement anymore. Sure, points can work, but in today’s competitive landscape, players are looking for something more meaningful and tailored. They want loyalty programs that feel personal, rewarding, and truly worth their time. So, how do you go beyond […]
The Future of iGaming Retention
iGaming retention is one of the biggest challenges operators face today. Imagine this: You’ve launched a new iGaming platform, and players are signing up in droves. Deposits are flowing in, sessions are active, and everything seems perfect. But as the months go by, you notice a troubling trend—player activity starts to drop, deposits slow down, […]
Why Real-Time Data is Essential for Your Sports Betting CRM
Sports betting is exciting when it’s live—and so are your marketing campaigns when it comes to engaging with your sportsbook players. In the fast-paced world of sports betting, where every second counts, engaging players in real time is not just a competitive edge; it’s a necessity. A robust Sports Betting CRM powered by real-time data […]
Customer Segmentation in iGaming: A Guide to Maximizing Player Engagement
Are you still relying on a one-size-fits-all marketing approach for your iGaming platform? Think twice. In today’s competitive market, players expect personalized experiences and tailored offers. If you’re not delivering these, your players may jump ship to platforms offering more relevant rewards and promotions. So how do you provide a truly personalized experience? The answer […]
iGaming CRM 101: Understanding Player Lifecycles and Optimizing Retention
For online casinos and sportsbooks, retaining players is as critical as acquiring them. While marketing efforts often focus on onboarding new players, a strong retention strategy powered by iGaming customer relationship management (CRM) is essential for long-term growth and profitability. This guide provides an introduction to iGaming customer relationship management, explores the stages of the […]
Mastering Customer Segmentation and Targeting: iGaming Success
In the rapidly evolving and fiercely competitive realm of iGaming, the ability to understand and effectively reach your target audience is crucial for sustainable success. Personalized marketing strategies fueled by customer segmentation and targeting have emerged as game-changers, empowering businesses to gain a competitive edge. In this comprehensive guide, we delve into the profound impact of customer […]
How to increase customer lifetime value in iGaming: Top 5 key strategies
Customer lifetime value (LTV) is a crucial metric for any iGaming operator looking to maximize their revenue and profitability. LTV refers to the total value that a customer will bring to your business over the course of their lifetime. By understanding and increasing LTV, iGaming operators can attract and retain high-value customers, increase their revenue per customer, […]
SMS Marketing for Online Gaming
How is SMS used in marketing? Promotions are compiled into short messages to hook customers when it reaches their device. Marketers use SMS service providers to send promo messages in huge quantities. A call to action is attached to urge the customers to act. Read 6 Highly Effective Call to Action Buttons for iGames to master CTA’s. […]
Push Notifications for the Gaming Industry
Push notifications are instant messages that pop up at the top or bottom corner of a screen; they differ depending on users’ browser/ mobile device. An exciting attribute of this communication channel is – it is hard to ignore! Push notifications reach users even when they are not active on that app/website; Likewise, smartphones display messages […]
Unlocking Player Retention Excellence: 7 Cutting-Edge Player Retention Strategies and Tools for 2024
In today’s highly competitive gaming industry, player retention is essential for success. Players have more choices than ever before, so it’s important to keep them engaged and coming back for more. According to a recent study, gaming businesses with high player retention rates achieve revenue growth that is 50% higher than those with low retention […]