Redefining Loyalty Programs: Moving Beyond Points

Let’s be honest: Traditional loyalty programs, with their point-earning systems and generic rewards, don’t inspire much excitement anymore. Sure, points can work, but in today’s competitive landscape, players are looking for something more meaningful and tailored. They want loyalty programs that feel personal, rewarding, and truly worth their time. So, how do you go beyond […]

How Predictive Insights Are Changing Retention Marketing

Let’s cut to the chase—retention marketing is HARD. Players are constantly bombarded with shiny new platforms, endless promotions, and “can’t-miss” offers. Keeping them engaged? That’s where the real magic of an AI-powered CRM happens. Now imagine if you could actually anticipate your players’ next moves. What if you could predict when they’re about to churn, […]

How to Automate and Optimize Retention Marketing

Let’s talk about something every iGaming operator knows: getting players is only half the battle. The real challenge? Keeping them engaged with effective marketing automation strategies. Retention marketing is like maintaining a garden—you can’t just plant the seeds (acquire players) and walk away. You need to nurture them (keep them engaged), or they’ll wither away […]

How Ninja Casino Achieved a 27.3% Uplift in Player Reactivation with Real-Time Data

How can real-time data and personalized CRM campaigns drive player reactivation in the competitive iGaming industry? Ninja Casino found the answer by partnering with OptiKPI, utilizing its real-time data CRM to bring dormant players back to life and keep active users consistently engaged. The result? A 27.3% increase in player logins over just three months. […]

Play North’s 29% Engagement Boost

– Kim, CRM Manager, Play North The Challenge Play North, a young and ambitious brand in the Netherlands’ newly regulated iGaming market, faced significant challenges at the beginning of 2024. Kim, the CRM manager at Play North, explains: “We struggled with low conversion of our players – we have a good player base, but not […]