Setting up a successful marketing campaign for your online gaming site or online casino games can be a great way to boost customer involvement and retention, as well as increase revenues. In this article, we will explain what to expect from marketing campaigns, how to set them up and provide examples of successful campaigns from our clients.
So, if you're looking for an effective marketing strategy to increase user engagement and deposits, read “Winning Marketing Campaigns for Your Online Gambling Site (Welcome Flow)” till the end!
What to Expect from Marketing Campaign Flows?
The results of using our marketing flow campaigns for online gambling sites or online casino sites would depend on the specific campaigns and the goals of the site. Generally speaking, the campaigns would likely result in increased user engagement and retention, more deposits, and more time spent on the site. Additionally, the campaigns could potentially result in more referrals and higher customer satisfaction.
If the campaigns are designed to increase deposits, then the results would likely include an increase in the number of deposits, as well as an increase in the amount of money deposited. This could potentially result in higher revenues for the online gambling/ online casino site.
Welcome campaigns for online gambling businesses have been shown to increase customer deposits by an average of 25%.
2. User Experience
If the campaigns are designed to increase customer satisfaction, then the results would likely include an increase in net promo score, as well as an increase in the number of customer reviews and referrals. This could result in more loyal customers choosing the site and staying with the site for longer periods of time.
Marketing campaigns for online gambling businesses can result in an average of 10-15% increase in customer referrals.
If the campaigns are designed to increase user retention, then the results would likely include a higher percentage of returning customers and longer customer lifetime values. Additionally, the campaigns could result in users becoming more engaged with the site, such as by participating in loyalty programs, bonus offers, and other promotions. Overall, they boost your brand awareness.
Marketing campaigns for online gambling businesses have been shown to increase:
- Customer retention rates by an average of 20%.
- Average increase of 40% in customer engagement and loyalty.
- Customer lifetime value by an average of 35%.
Welcome Flow Campaigns Explained
Welcome flow campaigns are automated marketing campaigns that are designed to make new customers feel welcome. Let’s find out more about it.
What is a Welcome Flow Campaign?
Welcome Flow Campaigns are promotional campaigns designed to increase user engagement by introducing new users to an online video game site. The campaigns typically begin with a welcome offer, such as a free bet or bonus, to encourage users to join the site.
This is followed by a series of messages that introduce the player to the site and its features, such as loyalty programs, bonus offers, and other promotions to try out a new casino game. Finally, the campaigns may also include additional offers and incentives to keep users engaged with the site.
Why Deploy Welcome Flow Campaigns?
Welcome Flow Campaigns are an effective game marketing strategy to increase user engagement and retention on an online game site. It aslo acts as an effective digital marketing tool. By introducing new users to the site, the campaigns can help to increase the number of deposits and time spent on the site.
Additionally, the campaigns can also help to boost customer satisfaction ratings and referrals, giving the site more exposure and increasing its overall odds of success.
How to Design Welcome Flow Campaigns? OptiKPI has the solution!
As a marketing automation software for the online gambling industry, OptiKPI can assist clients in designing and launching effective welcome flow campaigns for their online casinos, sports betting, or live dealer platforms. The process typically includes several steps, such as -
1. Analyze Goals and Objectives:
The first step in designing an online gambling or online casino welcome flow campaign is to understand the client's goals and objectives. This includes understanding what the client hopes to achieve with the campaign, who their target audience is, and what type of messaging they want to use.
We gather information about the client's products, target market, and goals to tailor the campaign to their specific needs. OptiKPI will work with the client to establish clear, measurable goals for the campaign.
- Increased customer acquisition rates and retention
- Improved customer engagement and loyalty
- Increased revenue and profit margins
- Enhanced customer experience through personalized communications
- Increased customer lifetime value
- Improved customer segmentation and targeting
2. Develop a Strategy:
Once the goals and objectives have been established, the next step is to develop a strategy. This includes determining the best communication channels, such as email, SMS, Push Notifications, or any social media platform. It also includes deciding on the types of offers and promotions to use, as well as the timeline for the campaign.
Based on the information gathered about the target audience and campaign goals, OptiKPI creates a content strategy that includes the message, tone, and format of the campaign.
Welcome Bonus Email should typically contain precise info on the bonus details
- Sum of max, and min deposit
- Max bet for a casino game
- Expiration date on bonus
3. Design the Flow:
After the strategy has been established, the next step is to design the flow of the campaign. This includes deciding the order and frequency of messages, the types of content to use, and the visuals to accompany them. It is important to ensure that the flow of the campaign is easy to understand and follow.
OptiKPI designs the campaign flow, including the sequence of messages and calls to action that will be sent to new customers.
You can easily build player journeys from scratch using OptiKPIs Journey Builder Feature.
4. Set Up Tracking:
The final step in designing an online casino or online mobile game welcome flow campaign is to set up tracking. This includes tracking the performance of the campaign, such as the number of people who opened the emails, clicked through, and ultimately followed through. Be updated on all the latest news regarding your business performance.
OptiKPI will track the campaign's performance and provide regular reports to the client. Based on the results, you can make adjustments to improve the campaign's performance.
OptiKPI will provide all necessary tools for clients to set up, monitor, and adjust their campaigns, as well as automate tasks and streamline processes.
In summary, OptiKPI can help clients design and launch welcome flow campaigns that are tailored to their specific needs and goals by providing a comprehensive solution for marketing automation in the online gambling industry.
Tips to improving welcome campaign performance:
- Learn more about your players by tracking user behavior on your website.
- Find when they are most active from collected data.
- Track their time spent on individual pages.
- Choose the most appropriate time for email delivery to increase open rates.
- Integrate social media marketing.
Following are the details of some of the marketing campaigns that we deployed for our clients and its results.
Our client, an online casino operating in the Indian market, employed our personalized welcome campaign flow through Whatsapp in December 2022. The campaign targeted new users to convert them into first-time depositors.
The campaign was successful, with 44311 messages being sent and 3574 players successfully depositing. This indicates a high success rate for the campaign, demonstrating the effectiveness of our personalized welcome campaign flow.
Our client from Japan recently implemented a personalized welcome campaign flow for their online Skill-Based Gaming platform. This campaign was deployed via email to 8,390 new users with the aim of converting them into first-time depositors.
The campaign was successful; of the 5,702 emails opened, 147 players made successful deposits. This represents an impressive 67% open rate for email communication!
The success of this campaign is a testament to the power of personalized, targeted emails. By creating a tailored email marketing welcome campaign, our client was able to drive significant new user conversion.
- All our marketing activities comply with the gambling commission.
- We promote responsible gaming.
- OptiKPI supports real-time actions and multichannel communication.
- OptiKPI was designed exclusively for the gaming industry.
In conclusion, setting up a welcome campaign for your online gambling/ online casino/ sports betting can be a great way to increase customer engagement, retention, and revenues. With the right strategy and tools in place, you can ensure that your marketing efforts will have the highest success rates possible.