Explore OptiKPI distinctive features and capabilities
Find out the strenghts of out tailored data pipeline
OptiKPI 2.0 is out now! Get ready to conquer the market
Follow us on LinkedIn
Meet us at the 2025 ICE Barcelona at our booth 4G47
Find official information on how to use OptiKPI
Get an overview of the core functionalities of OptiKPI platform.
Campaigns and workflows play crucial roles, discover when to best use them.
Discover your personal command center within OptiKPI's Settings.
Manage and update essential details about your brand displayed and utilized across the platform.
Facilitate collaborative efforts selecting who can access the account and their roles.
Configure essential marketing channels for campaigns and workflows.
Manage communication send-out limits and preferences
Comprehensive admin tools to enhance and customize the security settings of the account.
Organize customers into groups based on their behaviors, preferences, and characteristics.
Learn about the four fundamental audience types and how their data is updated and managed.
Discover the foundational elements that form the backbone of audience segmentation.
Build precisely targeted audience to effective deliver campaigns and workflows.
Discover some key uses cases and how audience could help you.
Learn about your central hub for all marketing content.
Keep your content organized and easy to find, follow these best practices.
Manage your email content efficiently by following this step-by-step guide.
Efficiently manage your SMS and MMS content by following this detailed guide.
Efficiently manage your push notification content by following these detailed steps.
Learn about creating and managing effective campaigns using OptiKPI's powerful tools.
Discover where to start and how to best do it when creating a new campaign.
Learn about OptiKPI two primary types of campaign goals.
Select target groups leveraging existing audiences or creating a new one from scratch.
Learn about how to deliver campaigns depending on the type of trigger you select.
Ensure right messaging selection for your campaign audience to achieve its objectives.
Enhance your campaigns by assigning bonuses, coupon codes, or free spins to your audience.
Learn about the Campaign Summary to review Goal, Audience, Trigger, and Communication.
Edit, manage, and track campaign changes based on its status.
A detailed campaign performance reports to help you analyze key metrics and measure success.
Learn about workflows and how they can be an allied in your daily work.
Learn how to define clear objectives for your workflow ensuring efficiency.
Discover Control groups, Enrollment Trigger and Re-Enrollment options.
Build multi-faceted workflows leveraging delays, actions, branches and exit cards.
Learn how you can save your workflow and the different options you have.
A detailed workflow performance reports to help you analyze key metrics and measure success.
Edit, manage, and track workflow changes based on its status.
Learn how users can set an active workflow to inactive with two options.
Discover some workflow-related best practices to improve you work pipeline.
Master the Dashboards and optimize your marketing strategy with data-driven decisions.
Designed for marketing teams to evaluate campaign execution and performance.
Designed for management teams to assess overall business performance at a glance.
Designed for marketing managers to assess campaign performance and its impact.
An overview of system usage, alerts, and pending tasks that require user attention.
Maximize the effectiveness of the dashboards.
Learn to leverage profile data, engagement history, financial metrics, and behavioral insights.
Locate a specific customer by searching using Customer ID, Name, Emails and more.
Detailed insights into customer activity, engagement, and financial behavior.
Discover the set of actions you can perform on Customer 360.
A set of powerful tools to allow your business to extract valuable insights from customer data.
Generate customized table reports using all available data fields ingested by OptiKPI.
Learn how to define the parameters of your analysis.
Discover how to launch the analysis and save the result on the platform.
Leverage the glossary to learn about all the industry terms used in the platform.
Frequently asked questions that might help you in clarifying doubts on the platform.