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iGaming CRM Strategies, Trends & Insights

Stay ahead with the Best iGaming CRM strategies, latest news & industry trends, and expert insights. Explore data-driven resources, actionable tips, and proven best practices to boost player engagement, maximize retention, and drive business growth

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Retention Strategies 2025
Trends

Customer Retention Strategies That Work in 2025

Customer retention strategies are the foundation of long-term success in iGaming. Acquiring new players is...
Behavioral Analytics in CRM
Strategies

How to Effectively Leverage Behavioral Analytics in CRM

If you’re running an iGaming business, you already know one thing: keeping players engaged is...
loyalty programs
Strategies

Redefining Loyalty Programs: Moving Beyond Points

Let’s be honest: Traditional loyalty programs, with their point-earning systems and generic rewards, don’t inspire...
customer segment
Features

Maximize ROI with Advanced Customer Segmentation Techniques

Here’s a question for you: Are you really getting the most out of your marketing...
multichannel marketing
Strategies

Multi-Channel Marketing: Driving Engagement Across Platforms

If you’re sticking to just one marketing channel, you’re leaving engagement—and revenue—on the table. Multi-channel...
Predictive insights
Trends

How Predictive Insights Are Changing Retention Marketing

Let’s cut to the chase—retention marketing is HARD. Players are constantly bombarded with shiny new...

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marketing automation software
Strategies

How to increase customer lifetime value in iGaming: Top 5 key strategies

Customer lifetime value (LTV) is a crucial metric for any iGaming operator looking to maximize...
OptiKPI reward
Strategies

10 Key Elements Influencing Casino Players’ Loyalty

1. User Experience and Interface (UX/UI): A seamless and user-friendly onboarding experience is crucial for...
push notification
Strategies

SMS Marketing for Online Gaming

How is SMS used in marketing? Promotions are compiled into short messages to hook customers...
planet-volumes-
Strategies

Push Notifications for the Gaming Industry

Push notifications are instant messages that pop up at the top or bottom corner of a...
Modern Technology-based
Strategies

Unlocking Player Retention Excellence: 7 Cutting-Edge Player Retention Strategies and Tools for 2024

In today's highly competitive gaming industry, player retention is essential for success. Players have more...
OptiKPI Social Presence
Strategies

5 Best Gaming Marketing Campaigns ever

Since the age of empires, humans have always shown their deep appreciation for leisure games....

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