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iGaming CRM Strategies, Latest Trends & Insights

Stay ahead with OptiKPI’s iGaming CRM. Explore expert insights, proven CRM strategies, and the latest industry trends. Explore data-driven resources, actionable tips, and proven best practices to boost player engagement, maximize retention, and drive business growth

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customer segment
Features

Maximize ROI with Advanced Customer Segmentation Techniques

Here’s a question for you: Are you really getting the most out of your marketing...
multichannel marketing
Strategies

Multi-Channel Marketing: Driving Engagement Across Platforms

If you’re sticking to just one marketing channel, you’re leaving engagement—and revenue—on the table. Multi-channel...
Predictive insights
Trends

How Predictive Insights Are Changing Retention Marketing

Let’s cut to the chase—retention marketing is HARD. Players are constantly bombarded with shiny new...
marketing automation
Features

How to Automate and Optimize Retention Marketing

Let’s talk about something every iGaming operator knows: getting players is only half the battle....
customer data platforms
Strategies

Why Customer Data Platforms Are Essential for Retention

If you’re in the business of retention marketing, you’ve probably heard this a million times:...
Future Trends in iGaming Retention
Trends

The Future of iGaming Retention

iGaming retention is one of the biggest challenges operators face today. Imagine this: You’ve launched...

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OptiKPI Social Presence
Strategies

5 Best Gaming Marketing Campaigns ever

Since the age of empires, humans have always shown their deep appreciation for leisure games....
OptiKPI
Strategies

3 Successful Strategies for Improving Your Deposit Rates

Online business has seen incredible growth over the past few years; a majority of the...
OptiKPI SEO
Strategies

Top Strategies for Online Gaming Marketing Success

Online gaming marketing has become crucial as the gaming industry expands rapidly, attracting diverse players...
Connect with OptiKPI
Strategies

How to Promote Online Gaming Sites?

The online gaming industry has become such a highly competitive space it feels like the gaming sites...
campaign-creators- explanation
Strategies

Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights

What is a Player Journey in Gaming? Player Journey is a term that is exclusively...
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Strategies

How to increase customer retention in your online casino or sports betting site?

Since the expense of acquiring new users is substantially higher compared to retention, it is...

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