SMS Marketing for Online Gaming
SMS stands for Short Message Service. SMS marketing is sending out promotional campaigns in text messages (SMS) for marketing purposes. These messages usually deliver offers, updates, or alerts to customers. Also, OTP’s are widely sent via SMS for authentication purposes.
Push Notifications for the Gaming Industry
Push notifications are instant messages that pop up at the top or bottom corner of a screen; they differ depending on users’ browser/ mobile device. An exciting attribute of this communication channel is – it is hard to ignore! Push notifications reach users even when they are not active on that app/website; Likewise, smartphones display messages […]
Unlocking Player Retention Excellence: 7 Cutting-Edge Player Retention Strategies and Tools for 2024
In today’s highly competitive gaming industry, player retention is essential for success. Players have more choices than ever before, so it’s important to keep them engaged and coming back for more. According to a recent study, gaming businesses with high player retention rates achieve revenue growth that is 50% higher than those with low retention […]
5 Best Gaming Marketing Campaigns ever
Did all gaming platforms benefit? Of course not. With the surge in gaming participation, the competition between the gaming operators also took off to crazy heights. Those who took advantage of the situation managed to rise with the trend. Others, not so lucky. Countless gaming firms shut down during the pandemic, yet others cased in.
3 Successful Strategies for Improving Your Deposit Rates
You can acquire players into your platform with exquisite welcome offers and bonuses. But the real deal is converting them into depositors. Since there are many options available in the market for the players, they hardly stay loyal to one platform. So, in this article, we have brought up some of the most efficient strategies for converting non-depositors into depositors and retaining existing customers.
Top Strategies for Online Gaming Marketing Success
Online gaming marketing has become crucial as the gaming industry expands rapidly, attracting diverse players worldwide. Unlike in the past, gamers are now from various demographics. There seems to be no age or gender barrier. Gamers today include the likes of athletes, older women, lone rangers, or just about any human being looking for entertainment. […]
How to Promote Online Gaming Sites?
The gaming business constantly quests for advancements, and marketers must regularly adapt by fine-tuning their marketing strategies. Let’s look at what promotions and marketing are and why it is essential to your gaming business.
Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights
What is a Player Journey in Gaming? Player Journey is a term that is exclusively used in the gaming industry. It can be described as the entire experience a player has while interacting with a gaming brand. A player journey begins right from brand discovery to signup and continues throughout the player’s engagement. It’s not […]
How to increase customer retention in your online casino or sports betting site?
Which is more challenging? To attract new players to your platform or customer retention. The answer is quite simple, customer retention for gaming is as complicated as acquiring new players.
5 Effective Stages of Marketing Funnel for Gaming Operators
Deploying such marketing funnels are the real deal when it comes to successful campaigns. In this article, we will help you understand the fundamentals of a marketing funnel and how to deploy them more effectively.