Category: Uncategorised
Hits: 971

Use Case: how to double your FTD conversion rates?

OptiKPI is a marketing automation solution software that is exclusively built for gaming platforms like yours. With extensive experience in the Gaming Industry, we understand your challenges and needs very well.

call to action

Are you a gaming operator looking for effective ways to promote your gaming site/ app? Do you find marketing tedious and time-consuming? Guess what? As a gaming operator, you are not supposed to engage in marketing activities fully. The business end requires your undivided attention! So, what is the solution for all your marketing challenges? OptiKPI.

OptiKPI is a marketing automation solution software exclusively built for gaming platforms like yours. With extensive experience in the Gaming Industry, we understand your challenges and needs very well. Since the market has evolved more competitive than ever before, attracting players and converting them into loyal customers has become a behemoth task. But, fret not! OptiKPI has got you covered.

Following is an example of a Welcome Campaign with OptiKPI; it doubles your FTD conversion rates.

user journey optikpi

Welcome Campaign

The Goal: is to increase the number of FTD’s (Converting users who signed up on your platform into First Time Depositors).

Target Audience: All the new users who just signed up on your gaming platform.

Campaign Flow: Once players register and verify their email address, they will receive an automated email with an offer saying, "If your First Time Deposit is more than 100$, you will be an honorary member of the Gold Tier. If your FTD is more than 50$, you rank in the Silver Tier, and everyone else ranks in the Bronze tier". Each Tier receives different benefits:

  • Gold:15 Free Spins everyday for 5 straight days.
  • Silver: 10 Free Spins everyday for 5 straight days.
  • Bronze: 5 Free Spins everyday for 5 straight days.

Free spins expire in 24 hours, hence you won't be able to accumulate them. Come and play with us every day!

How to implement it in OptiKPI?

  • First, build a Journey to orchestrate the campaign,
  • Send a Teaser email,
  • Assign Free Spins,
  • It runs automatically!

Journeys are an advanced feature in OptiKPI that lets users design custom flows from scratch; curate highly effective player journeys. You can create Journeys ranging from welcome flows to more advanced without requiring much technical prowess. Our user interface is designed as a simple drag and drop feature. Everyone can easily understand and build complex journeys from scratch without much hassle. Once launched, your Journeys run 24/7 in real-time.

You can create and launch multiple Journeys such as these to improve the performance of your business and player experience. OptiKPI empowers gaming operators with advanced features such as target marketing, multi-channel messaging, real-time automations, behavioral marketing, data analytics and much more.

READY TO DISCUSS YOUR PROJECT