Blog Directory

Push Notifications in Customer Engagement

Push notifications, when used effectively, will play a significant role in customer engagement. With push notifications, you are one click away from your customers at all times. Since push notifications are hard to ignore, you can develop customized strategies to improve engagement rates.

Push Notifications in Customer Engagement

What to consider when creating customer engagement strategies using the Push Notification channel?

  • Address customers by their names. It will give a personal touch to your messages. OptiKPI supports "merge tags".
  • Send relevant content, so your messages won't be ignored. For example, when a player on your platform loses balance, send a friendly message to motivate him with an exclusive offer.
  • Use OptiKPI as your marketing automation assistant! Once you configure all marketing scenarios, our system will work for you and send Push notifications accordingly. It will save tons of resources for your business!

Following are a couple of use cases for implementing Push Notifications for Customer Engagement.

Big win alerts: When someone on your platform just made a big win; Send a push notification to all online players informing them about the big win and greetings to the winner. It encourages and inspires users to play more!

Birthday greetings: Completely automate the process of sending out birthday greetings to your players. It is a pleasant surprise to receive special treats on your special day. It helps you organically engage players. Using OptiKPI you can run automated scheduled campaigns; At 12 pm every day, send greetings and special offers to all birthday celebrants.

To know more on how to effectively use Push Notifications for Customer Engagement? Book a free demo now via the link below!